The Domain Name System (DNS) translates easily to remember domain names (like 4PSA.com) to machine-readable IP address (for example 172.67.25.173). This is the reason you can have catchy domain names for your website instead of expecting your customers to remember a complex series of numbers or letters. Having a good DNS management is crucial for your bottom line. Let’s find out in this article why and how a cloud based DNS service can help your business.