Posts in Category: industry

Crafting Key Messages that Sell (Part III) – Cold Calling Like a Pro

This is the third installment of our key messages series, analyzing cold calling. Read the first parts here: Crafting Key Messages that Sell (Part I) – Cold Email in Style and Crafting Key Messages that Sell – Cold Emailing in Style.

Cold calling has an undeserved bad reputation among sales people. Yet it is one of the most used tools in sales, with a higher success rate than its non-verbal cold counterparts–emails and instant messaging. While cold calling isn’t easy, you can improve your results by doing it effectively. Follow this guide to learn the best practices for your next round of sales calls.

Crafting Key Messages that Sell (Part II) - Cold Calling Like a Pro

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Autumn Anxiety or Why the Fall Season Makes You More Stressed

The weather isn’t the only thing that changes with the season. Your mental health and mood also fluctuate in response to this cycle. As the warmth of summer fades into the chill of autumn, you might start to notice an uptick in stress levels. It’s not your imagination, it’s autumn anxiety. After all, this is a hectic, fast-paced time of year.

Why the Fall Season Makes You More Stressed? It's Called Autumn Anxiety

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What Is Round-Robin DNS?

When users try to access your website, they submit a URL and are sent to a specific IP address. Your visitors care that the page loads quickly and accurately. Yet, they are not really interested about what servers are used or where these are located. However, on the back-end, companies work to create better front-end customer experience by improving server location and traffic. And one way to do this is with a round-robin DNS (domain name system).

What Is Round-Robin DNS

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Pros and Cons of WiFi Calling (Short Guide)

If you’re not sure what WiFi calling is, why you’d need it, and most importantly, how it works, you’re not alone. WiFi calling is a powerful tool, yet we receive many inquiries on how to best use it. Common questions include, “What are the pros and cons of WiFi calling?” or “Is WiFi calling secure?” Especially for those planning to use it for their business, the desire to know all these details is perfectly understandable.

Pros and cons of WiFi calling

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What is a DNS Zone

The Domain Name System (DNS) is used to connect IP addresses with websites names. With the help of DNS, web users can type in simple URLs, like 4psa.com, instead of long strings of numbers (known as IP addresses). The domain name is just the first step towards organizing the web for consumer use. Additional structures have been added for website administrators to make their website accessible. And one of these structures is the DNS zone.

What is a DNS Zone

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Boost your Team’s Productivity with these Remote Working Tips

Business leaders can agree that last year has marked a turning point in the work from home trend. Even before the COVID-19 shutdown, remote work had gained some considerable traction. Yet, in 2020, it became the norm for millions of employees across the globe. Providing some remote working tips and strategies for employees and leaders alike has become paramount. And this is especially true for those that didn’t have remote work in place before.

Boost your team's productivity with these remote working tips

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What Is a VoIP Phone Number and How Does It Work?

This article is a beginner’s guide to VoIP. Reading forward, you will find out what is a VoIP phone number. You will understand why so many businesses prefer VoIP over the old PSTN telephony. You will get familiarized with the terminology, discuss the differences between fixed and non-fixed VoIP and the benefits of each. Finally, you will find the answer to the most frequently asked questions. We hope that, by the time you are done reading, you will find it easier to determine if your business needs a VoIP phone number. And also you’ll find out how to choose the best service provider to meet your needs.

What is a VoIP phone number and how does it work

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Types of DNS Records

The domain name system (DNS) was created to help users access websites. Instead of remembering every IP address for each website you want to visit, the average web user only needs to recall the domain name. It’s easier to remember Amazon.com instead of a string of numbers.

Types of DNS records

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