Posts in Category: industry

UC Mobility – An Opportunity to Tap Today

Photo by Cara Fuller on Unsplash

Calculating the true size of the Unified Communications & Collaboration (UC&C) market has never been easy as many organizations are still operating a multi-vendor mix of communication and collaboration solutions, and so the data is scattered all over the place. However, there is one key area of UC&C that has shown steady growth over the years, and it’s poised to grow even more in the coming years.

IDC forecasts that UC&C services in Europe, the Middle East and Africa (EMEA) are set to rise from $7.7 billion in 2012 to $11.7 billion in 2016, but more importantly that the main driver for this growth is mobile UC. Most other think tanks agree that mobility is arguably the fastest-growing component of UC&C. IDC, for its part, has calculated a compound annual growth rate (CAGR) of 32% per year. However, the mobile UC ecosystem is still a fountain that sits largely untapped

Read More

7 Factors to Consider when Choosing a UC&C Vendor

Photo by rawpixel on Unsplash

Most small-to-medium businesses (SMB) don’t have legacy UC&C software to grapple with, making them more likely than enterprises to move to pure cloud-based UC&C services, according to data gauged by IDG Enterprise. The ratio is 20% versus 7%, respectively.

In its 2015 Unified Communications & Collaboration Survey, IDG uncovered that 33% of IT leaders plan to increase spending in Unified Communications and Collaboration (UC&C), both hosted and hybrid – a combination of hosted and on-premise services. Spending will increase by an average of 9% through 2016, while enterprises currently lavish an average of $8.1 million on UC&C products and / or services alone. In 2012, a similar survey uncovered that 49% of respondents still used on-premises solutions. That number has only slightly increased to 51% so far, but things are about to change

Read More

UC – Your Green Card for Business Communication

Photo by lexie janney on Unsplash

Communication is one of the major challenges to tackle when you’re in the public sector doing business with partners, trying to grow a customer base, etc. Being able to take orders, answer questions, close deals and, most importantly just be there for your partners and clients in a timely manner is essential for growing a reputation as a trusty player in your field. To fulfill today’s growing demands and avoid being crushed by competitors, leaving the past behind is a good way to cement your business and assist your growth plan.

Private branch exchange (PBX) has come a long way since its inception in the early ’90s, when operators had to manage switchboards manually, using cord circuits

Read More

5 Tips to Make Your Customers Love You

Photo by rawpixel on Unsplash

A happy customer is a returning customer. Brand loyalty is when your users have the opportunity and good reason to choose another brand, and yet they choose to stick with you. Maybe it’s how your brand looks. Maybe it’s how it sounds, tastes, or feels. Whatever it is, something clicked with them and they clicked with you.

If your product sells today, that’s no guarantee it will sell tomorrow, or a year from now. Unless you’re giving away free cash bundles, holding on to a user base is no walk in the park. Some companies use surveys to see how consumers view their brand and how they stack against their competitors, and they adjust their practices based on the feedback. Others prefer to pour all their resources into building trust, quality and value, without asking too much around. But most don’t bother to do any of these things. And that’s no way to obtain loyalty

Read More

Unified Communications to Gain Serious Traction by 2019

Photo by rawpixel on Unsplash

Despite increased awareness about Unified Communications (UC) solutions, many businesses are slow to upgrade, or downright reluctant to do so. Reportlinker shares some numbers as part of a recent market analysis, and predicts a serious uptick in adoption over the next three years.

Compared to 2014, UC adoption in 2015 has not been considerably higher. In fact, some parts of the globe have fallen short of expectations, according to various market researchers, including the fine gents at IDC. But Reportlinker is optimistic about the next few years, projecting a compound annual growth rate (CAGR) of 11.42 per cent for the global UC 2.0 services market over the period 2015-2019

Read More

5 Cloud Myths That Seriously Need to Go Away

Photo by Jordan Harrison on Unsplash

Anyone landing on this page should already be acquainted with terms like public and private cloud, SaaS, IaaS, Paas, hybrid cloud, etc., so we’ll spare you the agony of reading first-grade tech literature. However, as we noted in the past time and time again, not everyone who grasps cloud computing knows what to fear and what to embrace.

For example, security remains a top concern even for tech leaders, yet cloud vendors have already proved that their heuristic systems can be much more effective at stopping cybercriminals in their tracks. But then there are also some exaggerated benefits, like the cloud being the cheaper solution 100% of the time, or that everything just works in the cloud. Below, we deal a heavy blow to 5 relentless myths about cloud computing that always claw their way up tech leaders’ spines, no matter how much evidence mounts against them.

Read More

The Real Reason Why Millenials Aren’t Answering Their Phones

Photo by Fezbot2000 on Unsplash

When speaker Ryan Jenkins was approached by an audience member saying that his Millennial workforce was much more comfortable with texting compared to phone calls, he took it as further evidence that this was indeed the case and identified five reasons why this might be.

To his credit, Jenkins dots the “i” with some of his observations. Chief among them is the presumptuous nature of the practice, which implies that you drop everything to pick up the phone, without any fair warning as to what the caller has to say and how it will affect your workflow, or for how long. But that’s where I draw the line regarding the negative side of voice calls. Characterizations like time consuming, distracting, superfluous, and ineffective are the product of a subjective analysis, even though none of these are false either

Read More

Research Uncovers Strong Correlation Between Competition and Creativity

Photo by Randy Fath on Unsplash

Collaboration has some undeniable perks, from brainstorming to actually building upon an idea. But what about creating things that don’t require the input of an entire team? A logo, for instance. Can the rivalry between a bunch of designers racing to draw the best design for one paying company actually improve the outcome? As it turns out, it can. But only when the competition dial is turned to just the right level

Read More

VR Conferencing Could Soon Be a “Reality”

Photo by Drew Beamer on Unsplash

One of the best assets in the Unified Communications suite, video conferencing is enjoying a fair dose of popularity among adopters, as enterprises and small businesses alike demand higher-quality, lower-cost video tech to reduce travel and improve collaboration. Just like mobility took Africa by storm before the country could even set up landlines, so could VR take on the business sector before everyone has a chance to adjust their webcam.

In its latest report detailing the top technological trends, Juniper identifies 2016 as the watershed year for VR headsets, both in terms of product launches and consumer roll-outs

Read More

3 (Busted) Myths About Communication

Photo by Paweł Czerwiński on Unsplash

The Unified Communications (UC) market is chock full of media meant to promote the use of technology for communication and collaboration. Overall, that’s a good thing. But the nature of the materials is often abstract, trading the human element for the tech jargon.

In reality, technology only assists the transmission of information, which can actually detrimental to communications in the absence of basic skills, such as friendliness, feedback, or eye contact (in the case of video calling). Below, we bust three myths about “good communication” that get tossed around in marketing materials, including counter-marketing ones

Read More