The Domain Name System (DNS) translates easily to remember domain names (like 4PSA.com) to machine-readable IP address (for example 172.67.25.173). This is the reason you can have catchy domain names for your website instead of expecting your customers to remember a complex series of numbers or letters. Having a good DNS management is crucial for your bottom line. Let’s find out in this article why and how a cloud based DNS service can help your business.

Cloud based DNS

You can optimize your company’s availability online with a cloud based DNS. With such a service, you aren’t reliant on servers at your headquarters or some other location to provide support for your website’s presence online.

And that’s not the only benefit. Here are a few reasons to use a cloud based DNS for your growing business.

Always be available online

When a customer or employee submits a query to your website, your DNS will route it to the closest point of presence (PoP). For example, DNS zones are typically kept on two geographically separated servers. This creates redundancy in case something bad happens with a server, while also providing a better experience for users. The person trying to access your information can pull it from the closer server, creating a faster experience.

This is why global DNS options are becoming increasingly important in the remote world. Both employees and customers need to contact your business from across the globe—and you need to make sure that’s possible. With cloud based DNS, your website will always be online.

Enjoy stronger security

When you invest in a cloud based DNS provider, you enjoy better security because of the multi-layer protection involved. These companies hire entire teams to focus exclusively on protecting the data of customers and users. After all, the brand’s entire reputation hangs on providing a safe and reliable experience.

If you opt for in-house DNS management, you are responsible for hiring and training teams to manage your data. Additionally, you won’t get the benefits of geographically-diverse data storage unless you invest in servers in different locations. Let’s not forget that if your DNS is down, then your website is down—as most likely your clients won’t know the IP address to access your website.

Scale your business

Right now, your DNS requirements might be small. You could use a handful of domains and email addresses for employees and customers. But what happens as you start to grow? You will eventually need your infrastructure to grow together with you.

Size is not an issue for a cloud based DNS system. When you hire a DNS provider, you are working with a company that handles clients of all sizes. They likely provide DNS management for much smaller companies like yours alongside major enterprises that need several different servers in multiple locations.

As a business owner, you need to focus on growing your brand. By choosing the right DNS management provider, you can do exactly that without worrying that your DNS can keep up.

Save money with a reliable service

When budgeting for DNS, consider how much you save in other ways by working with a professional company versus going in-house.

Start with the salary of the employees you would need to hire, along with long-term budgets to account for your growth. Next, consider the hardware you need to run servers and the other costs associated with them. Add in security systems and features you have to invest in, and it’s easy to see how professional, cloud-based DNS makes sense.

If you’re still unsure about using a cloud-based DNS for your firm, shop around. Different providers have various price levels, which means you may be able to start with a basic plan now and expand as your business grows. DNS management in the Cloud might be more affordable than you think.

Time to do it

You don’t have to be an information technology and cybersecurity expert to successfully run your business. You just need to find the right people to handle those aspects for you.

Evaluate various cloud based DNS providers and choose the best one for your needs. The right partner will enable you to scale your business and integrate your existing systems with their products to create a seamless experience for everyone.