Posts Tagged Under: PaaS

Hexa Research: Unified Communications Will Be a $75B Market by 2020

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The Unified Communications industry is usually seen as forever waiting on the launchpad, but if recent studies are any indication, UC vendors and service providers alike stand to rake in billions in the coming years.

Hexa Research offers custom research and consulting services to an array of industries, including the communications sector. The company has conducted a study to re-assess the state of Unified Communications and found that things are looking good for players in this market. In fact, “good” is an understatement.

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The Cloud Becomes the Go-To Platform for Growth

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The ‘cloud-first’ strategy doesn’t work everywhere and for everyone, but where it does, it works wonders. Recent studies have found that cloud-centric strategies (SaaS, IaaS, and PaaS) are paying off big time for those with vision. So much so that organizations are now using the cloud as a strategic platform for expanding sales channels and growing customer demand.

Ten years ago you could count the available cloud applications on the fingers of one hand. Today, they are everywhere. CIOs and CTOs in 2015 are as much geeks as they are businessmen – because cloud investing has become a lucrative business in and of itself.

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Cloud Saas, IaaS, PaaS – A $112 Billion Market by 2019 [IDC]

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IDC reveals in a report that the cloud software market reached $48.8 billion in revenue in 2014 (a 24.4% growth from the year ago) and is projected to be worth in excess of $112 billion by 2019. SaaS (Software as a Service) will play an instrumental role, outpacing traditional software product delivery by a rate of 5-to1. $1 of every $4.59 spent on software will directed at the cloud software model, IDC predicts.

The analytics firm sounds the horn on a huge opportunity, advising all major IT product vendors to put this strategic goal at the top of their to-do lists: figure out how to capitalize on the cloud services transformation. However, CIOs and IT reps at various cloud-centric companies seem to be fully aware that the doors to service heaven are wide open.

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IT as a Business – ITaaB

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The annual Computerworld Forecast Study is out, revealing the IT priorities for this year in key spending areas like new technologies, and staffing up. According to the IDG-funded research, IT budgets are increasing and cloud services in particular are booming. IT is slowly but surely becoming a business in and of itself inside every company today.

With CIOs and CEOs joining forces to streamline IT decision-making, 2015 is showing growth in all areas and on all levels, according to the whitepaper. IT budgets have not only remained in place, but they’ve actually increased in 2015 by 4.3%. The spike potentially reflects a shift in IT decision making thanks to a younger generation of leaders.

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When All Else Fails, Be A Niche Player

It’s important to know where you stand. Like people, companies can be delusional about their chance of success in a given market. In the cloud industry, it happens quite a lot. Having Amazon, Microsoft, and IBM as competitors leaves little room for success, which means you need to strategize the hell out of your business.

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Learn Every Single Cloud Computing Term With This Comprehensive Glossary

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Not too long ago we discussed how a third of Americans were clueless about the notion of cloud computing – what it does, how it works, where it’s located, etc. – and today we’re doing a public service by offering readers an easy way to finally understand the cloud, and its purpose.

Solutions Review, a collection of best practices for IT software technology solutions offers this awesome A-to-Z cloud computing IT glossary which packs definitions for 50 of the most-used cloud computing terms and acronyms.

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Many Americans Still Think ‘The Cloud’ Is A Real Cloud

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What was your reaction when you first heard of “the cloud?” Personally, I was a bit puzzled by the term: “what do clouds and computers have in common, anyway?” I kept thinking.

According to a study conducted in the United States, nearly a third of Americans are just as baffled by the concept, nearly two decades since we started using the term Specifically, 29% of the population thinks ‘the cloud’ is a real cloud. While I can relate to this demographic on some level, it’s also quite odd that many people still can’t fully grasp the idea of a network of remote servers hosted on the Internet.

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World Cup Football on the Edge and the Need for a Resilient Contact Center

The United States might be known for many things, but the prowess of its men’s soccer team is not one of them. This is the reason why many football enthusiasts around the world were puzzled when John Brooks’ header made it passed the Ghanaian goalie in the 86th minute of the World Cup game, giving the Americans a 2-1 lead they wouldn’t relinquish.

It was an upset to say the least. And Americans across the country took to Twitter to celebrate en-masse, indicating a large U.S. fan base for the Brazil-hosted event, as well as a hit for social media platforms. Twitter reported 4.9 million tweets sent during the U.S. vs. Ghana match. The latest U.S. vs. Portugal also brought a flurry of activity on Twitter when Portugal’s Varela managed to equalize the score in minute 90+5′ 🙂

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Transforming Contact Centers with VoipNow

Companies today understand the importance of differentiating their businesses from the competition’s by offering customer service that is second-to-none. This imperative is supported by recent research, which indicates that more than half of customers will take their business elsewhere in the aftermath of a negative experience with a brand.

When companies decide to enhance customer service delivery, their decision makers often first look at contact centers. Since contact centers serve as the human extension of brands, they are the primary interface with key targets and, therefore, of paramount importance in retaining customers or improving relationships with them.

As a result, many businesses choose to deploy industry-leading contact center solutions, many of them cloud-based, to bolster their customer service offerings. And this means that business is good for contact center providers.

Service providers catering to these businesses need to stay on top of industry trends and add to their portfolios those solutions that ensure their customers get all the functionality they want. Cloud communications platforms are a common solution for several customer service key trends.

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3 Ways for Service Providers to Benefit from IaaS Market Trends

Cloud computing market is no longer a trend or a niche subject. Cloud seems to be here to stay and is slowly becoming the new playing field, shaping up industries as it grows and forcing them to adapt.

In a series of articles we’ll investigate how the cloud computing market is segmented, its growth rate and also what this whirlwind evolution means for service providers that focus on SMBs.

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