Some time ago, I wrote a short guide on how to growthhack Twitter to work for your startup. Two summers and a pandemic later, I’m back with some thoughts on how to use social media in general to widen your sales pipeline and ultimately drive more revenue for your business.
Envisioning the world of tomorrow is not enough to make it. Our society is heavily reliant on execution, and that means equal parts of form and function. Design makes all the difference in how we perceive the world, how we choose to buy a certain something over something else, but also how technology makes its way into our hearts (and homes). Where form meets function, our world isn’t just more appealing, it’s also more efficient.
In this discourse we will focus on three areas where design enhances our perception of the world, turns computers into companions, and makes us truly feel at home in our homes.
Art, meet marketing
There’s bad marketing, there’s good marketing, and then there’s really great marketing. I’ll let you guess which category this falls into
Contextual analytics is a useful tool for assessing effectiveness of your advertising efforts. Knowing when and where your customers are likely to view your ads can make or break your campaign, so it’s important to check the trends every now and then.
People are social creatures. They like to get together and chat when they finish work or during weekends, be it at home, in another person’s home, in bars and restaurants, clubs, art galleries, etc. But people also do a lot of their communication and socializing on their smartphones. In fact, the smartphone has become every marketer’s best bet in terms of platform
Our experience with code has taught us that platform optimization plays a crucial role in grabbing and retaining a customer base – essentially creating your market share. Ship a half-baked app and customer loyalty is immediately affected. Ship a polished, seamless, airtight experience and they’re yours to keep.
Whether you sell physical goods or services, online or offline, it helps to know what devices people own. Smartphones and tablets have become de-facto platforms for ad delivery and shopping, and marketers everywhere strive to deliver a compelling viewing experience on these gizmos.
Device ownership heavily determines the way people
Ten years ago, only a handful of brands had sustainability on their agendas. Today, it’s something of a requirement. Technological advancement comes with a price: responsibility. And thanks to the Internet, most of the world’s population is on the same page regarding the dangers faced by our planet, and indeed humanity itself.
Nielsen has discovered that Generation X and Generation Z – which makes up most of today’s consumer base – is willing to pay extra for products and services that come from brands who are committed to positive social and environmental impact. More than 70% of both cohorts, to be precise. Brands that establish a reputation in this area have an immense opportunity to
What is an ad campaign if not a premeditated push meant to woo the public into thinking something good about a particular product or service. Ad campaigns tell you what to think. Truth be told, some of them are impactful or utterly sincere and make perfect sense to exist – such as a nonprofit fighting for equality. But most of them aren’t.
If there’s anything we can learn from the campaigns put forth by NGOs, it’s that advertising – in their case, creating awareness about a cause – is not so much the responsibility of the artists who created the poster or the video, but the responsibility of the follower sharing that content with others in the hope that they will join the crusade
How is that Domino’s sells more pizzas than anyone? Why is Starbucks the place to be? How come Apple is seen as la crème de la crème of personal technology? Easy. They know which buttons to press.
The human brain is fascinating and mysterious. But it’s also governed by instinct on a certain level, and instincts are predictable. Patrick Renvoise, co-founder of SalesBrain, a neuromarketing agency, has learned to exploit this aspect with great success in creating marketing campaigns that catch our reptilian brains – the brainstem and the cerebellum.
I recently heard someone say “timing isn’t everything,” in that it shouldn’t be at the top of your to-do list as a general rule. I thought, fair enough. It doesn’t have to be the #1 priority all the time, that much is true. But it’s still up there, regardless of your line of work. In marketing, it’s as important as any other issue.
Getting the content right is usually a non issue in marketing. Basically, you just need “something” that can be used in a campaign. It’s not a priority – it’s a must! Without the content, you don’t have marketing, period. Now, since content creators are everywhere, putting together a colorful banner or a video is not a pressing issue. What you do with that content is much more important.
The use of visualized information on the Internet has increased by a staggering 9900% since 2007, according to NeoMam Studios. And it’s hardly a surprise. With the increase in computing power and storage, the usability of the Internet has increased proportionally. If you think about it, the number actually seems a bit modest.
Avoiding social churn is no easy task. When you lose audiences to overwhelming or underwhelming actions, you become compelled to attract new people constantly just to keep your head above the surface. Progress, on the other hand, becomes unattainable if you keep making all the wrong moves.
If this sounds familiar then you most probably need to brush up on those digital skills. Bluntly put, you’ve got to stop being a loser. Kimi Mongello shows you how in a delightful infographic featuring 12 useful tips to help you retain your social community.