Posts Tagged Under: marketing

When Collaboration And Marketing Don’t Mix

In a recent blog entry, we touted collaboration as the key to a better world. We based it on the research of one John Velez, Assistant Professor at the College of Media & Communication, who discovered that co-op gaming improves social behavior. But while collaboration betters the world in general, it’s not necessarily the recipe for better marketing.

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3 Things To Know Before Accepting A C-Level Job

Photo by rawpixel on Unsplash

C-level is a term that business types like to toss around a lot. It describes high-ranking executive titles – the black suites – within an organization. C-level/C-suite positions are typically considered the most influential, and they are associated with high-stake decisions, high salaries, and very demanding work.

When a big company loses an executive, the hunt is on for someone to fill that chair. Executives aren’t irreplaceable, but they don’t grow on trees either. Which means that the job offer will be attractive as hell. In some cases, it’s so attractive that you might miss some important details. Details that actually matter more than a fat paycheck.

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