13 Reasons Why Our Brains Crave Infographics [Updated]

Photo by Amanda Dalbjörn on Unsplash

The use of visualized information on the Internet has increased by a staggering 9900% since 2007, according to NeoMam Studios. And it’s hardly a surprise. With the increase in computing power and storage, the usability of the Internet has increased proportionally. If you think about it, the number actually seems a bit modest.

Let’s put that into perspective for a second. According to data supplied by ACI just over a year ago, Facebook grows by 2.5 million pieces of content every minute, while Twitter gets hit nearly 300,000 times in that same time frame. Instagram is close behind with roughly 220,000 new photos per minute, and YouTube has 72 hours of new video content for every minute that passes. The last metric alone is mind-boggling, but why is this important?

Well, according to the visual experts at NeoMam, the explosion of the Internet is one of the primary reasons why our brains crave infographics. The art of representing hard data with visuals has been around for eons, in literature and magazines, but they’ve only become a thing in the past decade or so. And we have the world wide web to thank for that.

In what is arguably one of the best interactive infographics you’ll ever lay your eyes on, NeoMam dishes out 13 reasons why we can’t get enough visual data. You will find that many of the bullet points are no brainers, but you’ll still enjoy every inch of it. Had the infographic been embed-able, all this text would have probably gone unnoticed.

Updated: courtesy of the fine gents at NeoMan, we now have a hard copy of the infographic to display in our article (below). Enjoy!

13-reasons-why-your-brain-craves-infographics

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