The pandemic has been quite tough on many businesses and individuals. About 60% of businesses that closed during the pandemic haven’t reopened. These numbers are undoubtedly discouraging for fledgling and seasoned entrepreneurs alike.
Social media has become one of the most powerful tools to connect with customers in this century. Human behavior has changed when it comes to forming bonds, conducting research, and deciding whom to listen to. When used correctly, social media can help you grow your leads with social selling.
Some time ago, I wrote a short guide on how to growthhack Twitter to work for your startup. Two summers and a pandemic later, I’m back with some thoughts on how to use social media in general to widen your sales pipeline and ultimately drive more revenue for your business.
Customers are the lifeblood of your company, and to be able to make your business flourish, you need to keep this stream steady. Still, attracting new customers for your business is not an easy task. With competition this strong nowadays, one has to approach this issue with all the seriousness it deserves.
Maintaining a healthy work-life balance can be difficult in today’s culture that celebrates being always on. In fact, 94 percent of 1,000 professionals surveyed by the Harvard Business Review said they put in 50 or more hours a week at work. What’s more, nearly half that group clocked in more than 65 hours a week.
As long as you have a brilliant idea and determination, nothing can stop you from reaching your goals, in life and business. Just look at these successful entrepreneurs: one of them finished reading an entire library by the age of 8, the other learned English by offering tour guide services to foreign visitors, and the last one doesn’t know how to code, even though he owns one of the most popular apps today. Guessed who I’m talking about?
Sales, marketing, consulting… these are paid positions that society finds useful in many contexts, but the world and its future are not dependent on these occupations. Engineering, however, is something the world cannot do without.
Engineering can be considered the world’s oldest profession because it predates humanity. Just ask Charles Darwin, whose famous theory of evolution is based on the idea that nature constantly engineers itself to survive and adapt. Bruce Dickinson surely agrees. According to the famous rocker, engineering is one of the most important things you can teach a child to aspire to
Passionate leaders see life as a mission. So they go above and beyond to fulfill it. They walk their talk, they convey their beliefs without dismissing others, and they stay committed when times are hard. But most of all, they don’t settle. To be able to say that your work is your life and you wouldn’t change it for the world, now that’s self-fulfillment!
Mentality wise, the differences between people who live paycheck to paycheck and those who run their own successful business are vast. For one thing, the former group leads a life of pressure where stress is the norm. They see the world as a jungle that rewards only the fittest, a race to a safe heaven that will hopefully occur before retirement. The latter group worries too, but about different things. Like failing to change the world
You might have heard us say this before, but here at 4PSA many of our software engineers are girls – more than what you’d find in a traditional tech company. And we wouldn’t have it any other way. We’re ‘naughty’ like that 😀
As it turns out, there are quite a few benefits to “a little bit of naughtiness or disobedience,” as highlighted by Lauren Knight, author of a column on parenting in the Washington Post. Disobedient children are entrepreneurial spirits that end up earning more as adults, research shows.
Truth be told, the signs have always been there. Only by challenging the status quo do we think outside the box, and it takes wits to defy authority as a child. Disobedient children are good candidates for