Unified Communications as a Service (UCaaS) handles all communications and collaboration tools in one place. It can cover everything from telephony, internal communication, to customer service and even employee onboarding. Hence its importance because the ultimate goal is for your business customers is to have communications systems that allow them to grow and scale.

In 2022, the UCaaS market was valued at $28.43 billion and was projected to grow to $85.77 billion by 2030. This highlights how more companies are turning to UCaaS solutions to juggle increasingly diverse communication portfolios.
As their service provider, if you’re not already discussing UCaaS with your customers, now is the perfect time to begin.
UCaaS at a glance
By streamlining the management of communication and collaboration tools, UCaaS plays a vital role in enhancing business operations. Effective communication is crucial, as disorganized communication can have far-reaching consequences, hurting not only employees but also customers, and ultimately driving up the cost of doing business.
However, with UCaaS, every area of communication becomes easier and more streamlined, leading to a significant increase in overall productivity. That’s why it is an indispensable tool for businesses looking to optimize their operations and improve their bottom line.
Many employees deal with app redundancy
Talk to your customers about the number of software tools they use each day for communication and collaboration. One survey found that the average employee uses 3.3 chat apps per day, with 91 percent of companies using at least two messaging apps.
The thing is, oftentimes, communication tools are implemented and forgotten. One survey found that 55 percent of SaaS applications aren’t actually used on a regular basis. Yet, the average company has 254 applications, which jumps to 364 apps on average for enterprises.
Ask your customers if they suffer from SaaS sprawl where they have too many tools that do similar things. If so, (which is likely), they would benefit from a UCaaS operation that eliminates waste and streamlines communication.
UCaaS integrates with other software tools
UCaaS doesn’t just improve internal communication. Your customers can also integrate their customer service tools within this umbrella for easier and more streamlined management. For example, they can connect the customer relationship management (CRM) system to their UCaaS systems to keep up with client communication. No need to start fresh with everything, saving time and money.
More importantly, more than half of customers say unclear communication was the main issue keeping them from having a good customer service experience. Mixed messages, forgotten leads, and unclear directions can all have a major impact on the customer experiences of your clients. This can increase their churn rate and drive up their marketing costs to replace lost customers.
This is where you highlight how encompassing UCaaS can be for internal and external communication management. Customer service can only benefit from having everything in one place.
Ineffective communication affects productivity and turnover
Along with highlighting the benefits of UCaaS for your customers, you can also talk about the dangers of continuing to use disjointed and disorganized communication systems within your organization. For example, 89 pecent of workers in one survey said poor communication affects their performance in some way.
Half of the employee respondents said poor communication reduces their productivity because more time is spent clearing up confusion than actually working. While nearly 50 percent said it reduces their job satisfaction, leading to disengaged workers and eventually higher turnover rates.
Oftentimes, poor communication is written off as a side effect of doing business, but the reality is that it can have a significant impact on your clients’ bottom lines.
UCaaS gives your clients analytical insights
One of the hardest parts of diagnosing problems within organizations is that so much data is disjointed. Managers need to pull insights from one source and then compare them to metrics that were collected differently through another. UCaaS can change that.
In fact, only 26.5 percent of leaders say their companies are data-driven. This is, in-part, because 80 percent of all new data is unstructured or not easily made quantifiable. With an established UCaaS platform, like VoipNow & Hubgets, your team can gain access to quality data insights that are valuable and actionable.
Through UCaaS systems, your customers can track valuable metrics that go over how employees work together and how they collaborate. This can help your business identify trends and implement solutions to overcome sore spots.
Make the case for UCaaS
There are many reasons to talk with your customers about UCaaS in a manner that appeals to them—but it can all come back to money.
Break down the cost of lost productivity hours, cost of turnover, and wasted budgets on ineffective apps. Focus on the real financial benefits of investing in a unified communication system to help them see why they need this.
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