Customer service isn’t just a helpful feature for a business to have, it’s essential to grow and maintain profitability. According to this survey, 54 percent of consumers make buying decisions based on experience. Furthermore, 68 percent will pay more to shop at a company with good customer care. So this is just as important to small businesses as to large enterprises. However, many customer service tools are marketed to large companies only. It’s time to change that! Let’s start with the call center.