When you think of brand image, is your focus on external marketing plans like social media campaigns, fonts and logos? While these are crucial to your brand communication strategy, how the business communicates internally is just as important as how it’s presented externally.
In the push for creating a great website, developing a social presence, and providing an overall positive user experience, it’s easy to forget about the foundation of your business: great customer communication. This element is critical to the success of your business like SEO is to the success of your website. Without it, you’ll struggle to bring on customers, retain clients and build a brand that’s known for a great customer experience.
Where there are people, there is conflict. It’s in the nature of humankind to have different views, interests, and desires from those around us. While most of the time these differences help us grow and make our lives richer, sometimes they can create gaps and lead to conflicts. Here’s why conflict management matters.
Productivity is a concept used to describe effectiveness given by the results we get from the amount of work we put into something. Maximum productivity is the inversely proportional relationship between the amount of effort and the quality of the results. So, for optimizing work and ultimately maximizing productivity, we need to get the best results out of minimum effort.
Customers are the lifeblood of any business – and keeping them happy ensures they stay loyal to your company. This is why great customer experience is crucial. In fact, an estimated 52 percent of Americans have switched their allegiance from one brand of retailer, cable provider, bank or other establishment because of poor customer services.
High-quality customer experience must be prioritized to thrive in our consumer-driven world. However, the success of your customer service approach is only as effective as the health of your internal communication.
Poor communication in the workplace has the potential to create conflict, negatively impact the morale of your team, and eventually translate in poor performance and loss of productivity. More often than not, work mistakes and failures are caused by miscommunication. Failing to communicate efficiently with your employees can have lots of negative consequences for both your company and your employees.
Prioritizing your work life might not seem very easy, when everything you have to do feels important. Taking things as they come, without having a strategy, usually throws you into chaos, where you running a race against time day after day. Eventually, this continuous fight is likely to lead to burnout and dramatically affect your life.
Both at work and in everyday y life, each generation has something unique to offer. However, the culture gap between generations can make things uncomfortable at times, leaving people feeling less welcome. So how do we create a work culture that brings people together instead of tearing them apart? This is the core of my article, so I encourage you to read forward and find out.
Everybody knows that motivation is key to doing good work. Company culture has become a popular term among corporate leaders; more and more companies are focusing on creating a culture that fosters motivation in their workforce and you know the saying: happy workers are effective workers. Thanks to an increasing body of research, we’re learning a lot about what it takes to build and maintain a high-performance culture within an organization.
New York Times Bestselling author Sheryl Sandberg defines leadership in the most creative and truthful way. “Leadership”, says Sandberg, “is about making others better as a result of your presence and making sure that impact lasts in your absence.”
According to Sandberg, a great leader becomes such an inspiration for others that the teachings they spread will continue to have a lasting impact, even after they’re gone. Guiding employees in a way that transcends job duties and rigid responsibilities stands at the core of great leadership.
