Posts Tagged Under: customer experience

How Much Does Great Customer Experience Really Cost?

Photo by Adeolu Eletu on Unsplash

Business leaders make investments based on the likelihood that said investment will be returned. Rarely does an executive pour money into a project whose outcome (return on investment) cannot be immediately quantified. Experts say this is a huge mistake on their part.

Customer experience expert Augie Ray talks about the tremendous importance of customer experience and how every company should prioritize this as much as possible. The key question tackled in his lecture:

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