Posts in Category: industry

3 Tips To Sell Communication Services To Medical Practices

When creating a new product or launching a new service, the first question you ask yourself is whether it will be successful and you will be able to sell it. Marketing theory says that you start with the user’s needs and then build products/services to meet them. In reality, after the launch it doesn’t work like that anymore. You already have your solution and want to find a way to match it on potential customers’ needs. As soon as you can sense any opportunity there, you can start building your approach.

In this first article of the series, we will start with medical practices. Imagine a medical partnership with a couple of practitioners and a couple of nurses in a small office, a receptionist, and a legacy telephony system.

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To Boldly Go Where No Wi-Fi Has Gone Before

Photo by Marten Bjork on Unsplash

Here at 4PSA we’re obsessed with making communication not just accessible and affordable, but also simple and even profitable for our customers. We work tirelessly to connect the dots for service providers, but we also take pleasure in tracking the advent of wireless technology in places where it’s considered a rare commodity.

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Apple Watch Makes Its Triumphant Debut

Photo by rawpixel on Unsplash

During a special showcase months in the making Apple today finally unveiled what promises to be best smartwatch introduced to the market. Besides the wearable, CEO Tim Cook also lifted the cloth off a stunning new MacBook, and ResearchKit – a way for everyone to contribute to treating common diseases.

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