Posts in Category: industry

Computers Can Now Tell Pain

We still rely on hospital staff to tell whether a person – who is under medical treatment and cannot communicate – is in pain. But nurses might soon be able to go on a lunch break without worrying that their mystery coma patient will succumb while they’re munching away.

Researchers at UC San Diego have developed a computer vision algorithm that can assess pain levels by analyzing the patient’s facial expressions. It’s not a first, but the results of this new study are far more promising than ever before.

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Don’t Tweet & Run – 9 Tips for Social Networking At A C-Suite Level

Photo by on Unsplash

A whitepaper released by Weber Shandwick this week is a treasure trove of information regarding the social engagement of leaders at the world’s biggest companies, as well as the social trends followed by the most valuable women in business.

Among the numerous interesting data points dished out in the report, Weber outlines nine distinct actions that both new and long-tenure CEOs should consider when socializing online. These social networking tips promise to help bolster their reputation and improve the company’s image. I’ll share them with you in brief, but I encourage everyone to read through the whole “manual” over at The first rule in the book?

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Contact Center Execs Are Finally Warming Up To Cloud Computing

Photo by Helloquence on Unsplash

Here at 4PSA we love to hear that businesses big and small are embracing the cloud. There’s this general misconception that only the IT department can fully assess its benefits, or the need to make the transition. Today more than ever, black suits are well versed in these matters too, according to new research.

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Today’s CEO Is Online And Social [Study]

Weber Shandwick is out with the third edition of its audit for the online presence of CEOs from the biggest companies. Socializing Your CEO III: From Marginal to Mainstream offers a great deal of insight into the C-suite and the importance of social networking for aspiring CEOs today.

The PR firm audited a series of sites and platforms to see how CEOs engage socially. Taken as a whole, the study comprises more than four years of research, from 2010 to this day. A “social CEO” will have:

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Wake Up and Smell Actual Money With This Aroma-Diffusing Alarm Clock

Photo by Sanah Suvarna on Unsplash

It’s not exactly how the saying goes, but in the case of Guillaume Rolland’s aromatic alarm clock, “wake up and smell the money” is really quite accurate. This 18-year-old French entrepreneur has come up with an ingenious alarm clock that uses scents instead of ear-ripping beeps and dings to wake people up. The craziest thing about it is that it actually works, according to those who’ve used it.

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When Collaboration And Marketing Don’t Mix

In a recent blog entry, we touted collaboration as the key to a better world. We based it on the research of one John Velez, Assistant Professor at the College of Media & Communication, who discovered that co-op gaming improves social behavior. But while collaboration betters the world in general, it’s not necessarily the recipe for better marketing.

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5 Things You Should Never Do In A Meeting

The web is chock full of advice regarding meetings and how to tackle them. Do this, don’t do that, here’s what to say to appear smart, and the list could go on. Personally, I think it all boils down to five Don’ts and just as many Do’s. I’ll save the positive ones for a later post. Right now, let’s look at what you shouldn’t do in a meeting. No ifs or buts.

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Unbelievable: Bladeless Wind Turbine Is Better In Every Way

It may be hard to imagine that a simple stick rising from the ground can catch the wind, swirl it around and turn the vortex into electricity. Spanish startup Vortex has proved that it can be done, and the results of their bladeless wind turbine are so impressive that they put traditional wind turbines to shame. If the numbers are accurate and Vortex gets its funding, we could be in for a revolution of the first order in wind energy.

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