Picture this modern-day scenario: a longtime retail company has run its own call center since inception, but recently because of the escalating costs and the need to create a better customer experience, management is planning to upgrade the tools that agents use in their day-to-day jobs. And nothing is more critical for a call-center, whether owned or outsourced, than the software platform used to communicate with customers and keeping track of those interactions. As a result, the company decides to shop for a suitable contact center software solution.