Photo by Jonathan Simcoe on Unsplash
Success in business depends as much on innovation as it does on adaptability, strategy, marketing, and of course solid investments. The evidence in favor of digital investments as a key driver is overwhelming. In the not too distant future, a company’s communication and collaboration efforts will be inherently reliant on cloud technology. And the reason is simple: everybody’s doing it, and he who doesn’t falls behind in reach, discoverability, customer satisfaction and many other areas that make or break a business.
Fierce competition, but also the always-on nature of cloud solutions, forcefully dictate the need to incorporate technology as a business strategy. Research conducted by IDG Enterprise gives us a bird’s eye view of the direction of spending, areas of investment and drivers, with a focus on the communication tools employed (or soon-to-be-employed) at large companies