Software-as-a-service, known as SaaS, is a $157 billion market, according to recent reports. With the increase of remote work due to the pandemic, the SaaS market will continue to expand, suggests TechCrunch. While this puts SaaS companies in a fast-growing and valuable industry, it also means there’s more competition than ever before.
Social media has become one of the most powerful tools to connect with customers in this century. Human behavior has changed when it comes to forming bonds, conducting research, and deciding whom to listen to. When used correctly, social media can help you grow your leads with social selling.
Some time ago, I wrote a short guide on how to growthhack Twitter to work for your startup. Two summers and a pandemic later, I’m back with some thoughts on how to use social media in general to widen your sales pipeline and ultimately drive more revenue for your business.
Customers are the lifeblood of your company, and to be able to make your business flourish, you need to keep this stream steady. Still, attracting new customers for your business is not an easy task. With competition this strong nowadays, one has to approach this issue with all the seriousness it deserves.
In the early days when you’re laying the ground for your startup, the founder or co-founders and the core team do whatever it takes to make it work. You are a funny mix of engineering, testing, marketing and the ultimate sales machine. But how are you promoting your product?
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Funny story: I decided to change my ringtone to a real song by a real band, so I looked up “how to change ringtone on iOS.” I landed on a 1,000-word post that explained the nightmarish process. After decidedly sticking with my stock tunes, I felt like venting a little on Twitter.
Apple has always made it unnecessarily difficult to add and extract files to and from an iOS device, especially ringtones. It has to do with the stronghold on the content routed through iTunes. While it’s fair towards the artists, it’s excruciatingly frustrating for the end user. Surely there’s a way to please both parties. Alas, they’ve yet to implement it
Einstein once openly admitted that he had no special talents or skills – that he was just passionately curious. And yet he is the most revered figure in the history of science. Could this be the recipe for generating brilliant ideas? New research suggests that the answer is “yes.”
A study conducted by MIT Sloan School of Management reveals that curiosity about many different things greatly expands your ability to generate brilliant ideas. And the easiest way to do it is to use Twitter. Marketing people, listen closely
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What was the last tweet you sent out and what device did you compose it on? A recent study by Goldsmiths University of London has uncovered some interesting facts about our tweeting habits, including the fact that we are considerably more self-centered when tweeting from our phones.
The research paper, published in the Journal of Communication, reveals that tweets fired off from a phone are 25% more negative than the ones sent out from a computer. The explanation is as simple as you’d expect
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Wouldn’t it be great to know exactly where to look to grow your business – without having to hire someone for the job? Two technology giants that you’ve surely heard of are on the case, and they’ve forged partnership to deliver just that: an unprecedented analytics tool that looks at online social behavior and tells you how to adjust your operations.