Posts Tagged Under: Twitter

Customers Want Complaints Answered Where They Were Posted

Photo by Neringa Šidlauskaitė on Unsplash

Funny story: I decided to change my ringtone to a real song by a real band, so I looked up “how to change ringtone on iOS.” I landed on a 1,000-word post that explained the nightmarish process. After decidedly sticking with my stock tunes, I felt like venting a little on Twitter.

Apple has always made it unnecessarily difficult to add and extract files to and from an iOS device, especially ringtones. It has to do with the stronghold on the content routed through iTunes. While it’s fair towards the artists, it’s excruciatingly frustrating for the end user. Surely there’s a way to please both parties. Alas, they’ve yet to implement it

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New Research Suggests Twitter Makes You Smarter

Einstein once openly admitted that he had no special talents or skills – that he was just passionately curious. And yet he is the most revered figure in the history of science. Could this be the recipe for generating brilliant ideas? New research suggests that the answer is “yes.”

A study conducted by MIT Sloan School of Management reveals that curiosity about many different things greatly expands your ability to generate brilliant ideas. And the easiest way to do it is to use Twitter. Marketing people, listen closely

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Does Mobility Make Us Narcissistic?

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What was the last tweet you sent out and what device did you compose it on? A recent study by Goldsmiths University of London has uncovered some interesting facts about our tweeting habits, including the fact that we are considerably more self-centered when tweeting from our phones.

The research paper, published in the Journal of Communication, reveals that tweets fired off from a phone are 25% more negative than the ones sent out from a computer. The explanation is as simple as you’d expect

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How to Extract Actionable Business Insights by Just Watching Twitter

Photo by Luis Villasmil on Unsplash

Wouldn’t it be great to know exactly where to look to grow your business – without having to hire someone for the job? Two technology giants that you’ve surely heard of are on the case, and they’ve forged partnership to deliver just that: an unprecedented analytics tool that looks at online social behavior and tells you how to adjust your operations.

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