The Psychology of Why We Go To Work Every Day

Everyone tells you that you have no obligation to hold on to a life-sucking job just because the pay is good. But the pay is necessary to put bread on the table, often not just for yourself but for a whole family. So how do you manage a situation where you hate what you do but you still have wake up every morning and go to that dreadful job?

As it turns out, you don’t have to do anything. It’s your manager who has to do something about it so that everyone gets what they deserve. But what?

Everybody Wants Freedom

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Thanks to digital, communications have undergone a massive upheaval. For the past few decades we have been using 1s and 0s to conduct any type of conversation. Most people agree that it’s been a life changer.

UK communications regulator Ofcom has commissioned an online survey to investigate how being “connected” at all times has influenced the way we build and maintain relationships using the Internet

You Won’t Believe How Many Cloud Apps We’ll Have By 2019

Photo by Rami Al-zayat on Unsplash

Software as a Service (SaaS) is a software distribution model where apps are hosted by a vendor or service provider and made available over a network to a range of customers / end users. SaaS is one of the most lucrative cloud businesses today. Right now, the global SaaS market is worth an estimated $49 billion, but in 2018 that valuation will rise by 37% to reach $67 billion, according to research done by International Data Corporation (IDC), Forrester, Gartner, Ovum, and Wikibon.

This is not the first time we’ve heard good news for the cloud industry looking ahead at a five-year roadmap. Just last week

How to Rate Your Company’s Digital IQ

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Once upon a time you could start a business with your bare hands and rely solely on manpower to grow. Not anymore. Virtually every business today relies (more or less) on technology to stay relevant, increase awareness of its brand and sell, sell, sell.

In its 2015 Global Digital IQ Survey, consultancy firm PWC draws attention to what can be considered the 10 technological commandments for business – 10 attributes that fuel the digital growth engine of an organization

The Distance from Earth to Mars (in Pixels)

Photo by mohammad alizade on Unsplash & Photo by Luca Rüegg on Unsplash

There are high hopes that mankind will set camp on Mars (and beyond) in the not-too-distant future. So high that we’ve even jumped the gun to make a movie about it. But the stories that circulate involving our efforts to set foot on the Red Planet sometimes fail to clarify one teeny tiny detail.

Since Mars is the fourth rock from the Sun, and Earth is the third, you’d think that the trip there will be relatively swift and uneventful? But that’s not even remotely true

The Sleeping Habits of the Rich & Famous [Infographic]

You know how they say you should get a good 8 hours of sleep every night to function properly? Well, that may apply to the laymen, but not the people who change the world.

British furniture company Big Brand Beds offers up this well groomed infographic of 12 famous people (some of whom are still among us) and their peculiar sleeping habits. Each personality’s sleep patterns are measured in hours from 1 to 8 along with a ruler that shows the actual time of the day when they hit the sack. You won’t believe Thomas Edison’s schedule!

Quote of the Day by Ken Hakuta

Photo by Saad Chaudhry on Unsplash

Have you ever felt like all the great ideas for business have been snagged by others? Making it big is difficult enough, but it’s even harder when you have competition lurking around every corner.

Every successful business seems to be sitting on a single great idea that has been either patented or cannot be replicated without tons of cash and manpower. So, you’re left wondering: are all the great ideas taken? Surely not

Does Mobility Make Us Narcissistic?

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What was the last tweet you sent out and what device did you compose it on? A recent study by Goldsmiths University of London has uncovered some interesting facts about our tweeting habits, including the fact that we are considerably more self-centered when tweeting from our phones.

The research paper, published in the Journal of Communication, reveals that tweets fired off from a phone are 25% more negative than the ones sent out from a computer. The explanation is as simple as you’d expect

Hexa Research: Unified Communications Will Be a $75B Market by 2020

Photo by Sharon McCutcheon on Unsplash

The Unified Communications industry is usually seen as forever waiting on the launchpad, but if recent studies are any indication, UC vendors and service providers alike stand to rake in billions in the coming years.

Hexa Research offers custom research and consulting services to an array of industries, including the communications sector. The company has conducted a study to re-assess the state of Unified Communications and found that things are looking good for players in this market. In fact, “good” is an understatement.

Neuromarketing – Pushing the Right Buttons in the Customer’s Reptilian Brain

How is that Domino’s sells more pizzas than anyone? Why is Starbucks the place to be? How come Apple is seen as la crème de la crème of personal technology? Easy. They know which buttons to press.

The human brain is fascinating and mysterious. But it’s also governed by instinct on a certain level, and instincts are predictable. Patrick Renvoise, co-founder of SalesBrain, a neuromarketing agency, has learned to exploit this aspect with great success in creating marketing campaigns that catch our reptilian brains – the brainstem and the cerebellum.

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