When Collaboration And Marketing Don’t Mix

In a recent blog entry, we touted collaboration as the key to a better world. We based it on the research of one John Velez, Assistant Professor at the College of Media & Communication, who discovered that co-op gaming improves social behavior. But while collaboration betters the world in general, it’s not necessarily the recipe for better marketing.

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Quote Of The Day By George Bernard Shaw

Photo by Mario Purisic on Unsplash

Whether it’s God or physics that dictates this, apparently things must go askew every once in a while for existence – of any form – to make sense.

I’ve long believed that our world (perhaps even the whole Universe) would have no sense being perfectly balanced in every way. What’s the purpose of things being any different later if they’re okay the way they are now, right? Or, why is there such diversity in nature? Maybe I’m asking all the wrong questions, but apparently George Bernard Shaw saw things in a similar manner.

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5 Things You Should Never Do In A Meeting

The web is chock full of advice regarding meetings and how to tackle them. Do this, don’t do that, here’s what to say to appear smart, and the list could go on. Personally, I think it all boils down to five Don’ts and just as many Do’s. I’ll save the positive ones for a later post. Right now, let’s look at what you shouldn’t do in a meeting. No ifs or buts.

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Quote Of The Day By Charles Kettering

Photo by rawpixel on Unsplash

Surely you’ve run into this once or twice. Especially if you’re a creative. Making any new thing public exposes that thing to scrutiny. Your work could be perfect any way you look at it, and still you won’t find everyone content with what you’ve put out. The reason? Charles Kettering explains it best in two sentences.

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Unbelievable: Bladeless Wind Turbine Is Better In Every Way

It may be hard to imagine that a simple stick rising from the ground can catch the wind, swirl it around and turn the vortex into electricity. Spanish startup Vortex has proved that it can be done, and the results of their bladeless wind turbine are so impressive that they put traditional wind turbines to shame. If the numbers are accurate and Vortex gets its funding, we could be in for a revolution of the first order in wind energy.

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How Co-Op Games Just Proved That Collaboration Is The Answer To Our Biggest Problems

John Velez, an assistant professor at the College of Media & Communication, has published the results of a study focusing on how cooperating with others in both violent and non-violent video games influences social behavior in real life.

I wouldn’t call the results surprising, but they are worth sharing here on our blog. After all, we live and breathe collaboration.

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#ItCanWait: Startling Study Says 7 Out of 10 People Stare At Their Smartphones While Driving

Admit it! You’ve texted and socialized while driving, and you’ll probably do it again even if others tell you it’s wrong. Thing is, we rarely stop doing certain things unless something really bad happens. AT&T and Twitter don’t want drivers to find this out the hard way, so they’ve teamed up to create awareness through a campaign called #ItCanWait.

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