Posts Tagged Under: UX

Research Shows How Our Computer Mice Are Betraying Our Feelings

Photo by Alberto Tolentino on Unsplash

A friendly interface goes a long way, but building software with the entire User Experience (UX) in mind helps achieve a more straightforward path to the ultimate goal of usability. Researchers at Brigham Young University want to open a new chapter in UX by determining exactly what people are feeling when they are sitting in front of their computers – all through mouse movement interpretation.

The research, Inferring Negative Emotion from Mouse Cursor Movements, reveals how “attention control theory” can leverage our trusty point-and-click devices as real-time indicators of negative emotions. When people experience anger or frustration

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5 Tips to Make Your Customers Love You

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A happy customer is a returning customer. Brand loyalty is when your users have the opportunity and good reason to choose another brand, and yet they choose to stick with you. Maybe it’s how your brand looks. Maybe it’s how it sounds, tastes, or feels. Whatever it is, something clicked with them and they clicked with you.

If your product sells today, that’s no guarantee it will sell tomorrow, or a year from now. Unless you’re giving away free cash bundles, holding on to a user base is no walk in the park. Some companies use surveys to see how consumers view their brand and how they stack against their competitors, and they adjust their practices based on the feedback. Others prefer to pour all their resources into building trust, quality and value, without asking too much around. But most don’t bother to do any of these things. And that’s no way to obtain loyalty

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Why Is Design So Dang Important?

Envisioning the world of tomorrow is not enough to make it. Our society is heavily reliant on execution, and that means equal parts of form and function. Design makes all the difference in how we perceive the world, how we choose to buy a certain something over something else, but also how technology makes its way into our hearts (and homes). Where form meets function, our world isn’t just more appealing, it’s also more efficient.

In this discourse we will focus on three areas where design enhances our perception of the world, turns computers into companions, and makes us truly feel at home in our homes.

Art, meet marketing

There’s bad marketing, there’s good marketing, and then there’s really great marketing. I’ll let you guess which category this falls into

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The Hidden ROI of User Experience [Infographic]

Ever ask yourself what the ROI of User Experience is? Not many business leaders do, despite UX playing a crucial role in the success of a given product or service.

Experience Dynamics has put together an extensive infographic that attacks the subject from every angle, showing that UX holds a return of investment (ROI) that far exceeds any forecast. For example, did you know that if you get the User Interface right you will have likely eliminated as many as 80% of the unforeseen issues that lay ahead? Or that good UX reduces development time by 33-to50 percent as it helps prioritize dev tasks more easily?

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How Much Does Great Customer Experience Really Cost?

Photo by Adeolu Eletu on Unsplash

Business leaders make investments based on the likelihood that said investment will be returned. Rarely does an executive pour money into a project whose outcome (return on investment) cannot be immediately quantified. Experts say this is a huge mistake on their part.

Customer experience expert Augie Ray talks about the tremendous importance of customer experience and how every company should prioritize this as much as possible. The key question tackled in his lecture:

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When Collaboration Fails

There is a common perception that collaboration is the universal solution to all issues that software companies encounter. A lot of effort is invested in improving collaboration between tech people, starting from tools that can be easily purchased and ending with programs that encourage collaborative behavior. The idea is quite simple: if people collaborate better, the output of the entire team, both its quality and quantity, will be better.

thinking

 

While I do not want to mitigate against collaboration, there are specific cases where it simply doesn’t work. I will exemplify that and suggest some solutions as well.

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