Researching your target audience is one of the most important aspects of both sales and marketing. SaaS companies will develop in-depth profiles of their target audiences and spend hours researching their clients. This is called customer research.
Posts Tagged Under: software
Every year, on 8 March, the world marks the International Women’s Day. Some celebrate it with flowers, others with good wishes, and even more with empowering thoughts on gender equality. And IWD 2022 is no exception.
For the past 14 years, each summer we have been running an internship program for students and fresh graduates who are looking to improve their skills and gain real-life experience. And every year, we know the autumn has arrived when our Cool Summer Internship is wrapping up. So we asked a couple of interns from this year’s program to share some thoughts with us.
Internships are a great way to make the most out of the summer for students and post-graduates. Simply because they provide a hands-on glimpse into an industry before actually joining it. Furthermore, programs like the 4PSA Cool Summer Internship are beneficial both personally and professionally.
Software-as-a-service, known as SaaS, is a $157 billion market, according to recent reports. With the increase of remote work due to the pandemic, the SaaS market will continue to expand, suggests TechCrunch. While this puts SaaS companies in a fast-growing and valuable industry, it also means there’s more competition than ever before.
Micro-goals are a novel concept in strategy. They allow a tactical segmentation of organizational plans. In a sense, it’s like re-creating your organization at a micro-scale.
Micro-goals are a way for your organization to learn. You use them to determine what outcomes are achievable by a small, very special, task force. Then you measure the progress of such a team and learn as much as you can.
I strongly believe in the power of the right people in the right place. For a startup, this makes the difference between life and death. While there aren’t two startups alike, the things I will talk about in this article apply to all of them.
I was fortunate enough to learn a lot of things the hard way and I want to share them with both early entrepreneurs and people who are wasting their potential instead of joining a startup.
I’m sure you’ve been in situations where one minute you’re posting on Twitter, the next you’re checking your inbox or answering a chat message. And two minutes later you’re in a call while skimming an article someone shared on Facebook, wondering whenever you got there in the first place. Simply put, we have too many networks to keep an eye on and too little time on our hands. Fortunately, there are solutions and one of them comes from Hubgets.
Remember the first time you landed on a paper about cloud computing “as a service?” How much of the tech jargon in there could you decipher? Chances are, not much, especially if your line of work rarely crosses paths with digital innovations.
Albert Barron, Sr. Software Client Architect at IBM, realized this on a bicycle ride when he rambled terms like SOA, WS, REST, JSON, SaaS, PaaS, and TLA to a friend who could barely articulate them back, let alone get the point of the story
Photo by Dlanor S on Unsplash
Soon, the most precious resource of any business will not be physical, but informational. Today, only 1% of developers are focused on implementing cognitive systems to provide assistance in dealing with data. By 2018, that number will rise to 50%. In a few more years, every organization will essentially be a software company, IDC predicts.
This forecast from the fine gents at International Data Corporation (IDC) comes with the addendum that business is becoming more and more about arming yourself to the teeth with technical prowess, or else. Here are the most important predictions from IDC’s November 4 market intelligence briefing