Software-as-a-service, known as SaaS, is a $157 billion market, according to recent reports. With the increase of remote work due to the pandemic, the SaaS market will continue to expand, suggests TechCrunch. While this puts SaaS companies in a fast-growing and valuable industry, it also means there’s more competition than ever before.
Social media has become one of the most powerful tools to connect with customers in this century. Human behavior has changed when it comes to forming bonds, conducting research, and deciding whom to listen to. When used correctly, social media can help you grow your leads with social selling.
Some time ago, I wrote a short guide on how to growthhack Twitter to work for your startup. Two summers and a pandemic later, I’m back with some thoughts on how to use social media in general to widen your sales pipeline and ultimately drive more revenue for your business.
Customers are the lifeblood of your company, and to be able to make your business flourish, you need to keep this stream steady. Still, attracting new customers for your business is not an easy task. With competition this strong nowadays, one has to approach this issue with all the seriousness it deserves.
Americans could use a vacation and unplugging from the digital world. Recent data shows that an estimated 53 percent of Americans continue to work over the weekend, 52 percent outside of designated office hours, and 54 percent still work even if they call in sick, according to Deloitte.
Most adults spend up to 11 hours per day digitally connected one way or another. We use screens for work, for fun, for shopping – basically our entire lives revolve around a screen. While some people don’t see that as a problem, 1 in 5 people have taken a digital detox, and 7 in 10 people are trying to limit their screen time.
In the early days when you’re laying the ground for your startup, the founder or co-founders and the core team do whatever it takes to make it work. You are a funny mix of engineering, testing, marketing and the ultimate sales machine. But how are you promoting your product?
Avoid distractions if you want to get stuff done. It is that simple. Strip away the unessential and you can focus. There is no better productivity tip other than avoid distractions. But it’s not that easy, is it? Scroll down to gain insights on how to avoid distractions and increase your focus so that you can get more work done.
Avoiding social churn is no easy task. When you lose audiences to overwhelming or underwhelming actions, you become compelled to attract new people constantly just to keep your head above the surface. Progress, on the other hand, becomes unattainable if you keep making all the wrong moves.
If this sounds familiar then you most probably need to brush up on those digital skills. Bluntly put, you’ve got to stop being a loser. Kimi Mongello shows you how in a delightful infographic featuring 12 useful tips to help you retain your social community.
Photo by Jannes Glas on Unsplash
Not too long ago we used to pull out our phones just to call a friend, or read a text. Today, we use our mobile phones for just about anything. Chief among these activities is social interaction. During sporting events, this urge to relate to others hits a fever pitch, thanks to platforms like Twitter, Facebook, and Instagram.