This is the third installment of our key messages series, analyzing cold calling. Read the first parts here: Crafting Key Messages that Sell (Part I) – Cold Email in Style and Crafting Key Messages that Sell – Cold Emailing in Style.
Cold calling has an undeserved bad reputation among sales people. Yet it is one of the most used tools in sales, with a higher success rate than its non-verbal cold counterparts–emails and instant messaging. While cold calling isn’t easy, you can improve your results by doing it effectively. Follow this guide to learn the best practices for your next round of sales calls.