Posts Tagged Under: platform

How Often Do You Pull Out Your “Digital Cigarette?”

Contextual analytics is a useful tool for assessing effectiveness of your advertising efforts. Knowing when and where your customers are likely to view your ads can make or break your campaign, so it’s important to check the trends every now and then.

People are social creatures. They like to get together and chat when they finish work or during weekends, be it at home, in another person’s home, in bars and restaurants, clubs, art galleries, etc. But people also do a lot of their communication and socializing on their smartphones. In fact, the smartphone has become every marketer’s best bet in terms of platform

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Find Out Which Platforms Sell Your Product

Photo by freestocks.org on Unsplash

Our experience with code has taught us that platform optimization plays a crucial role in grabbing and retaining a customer base – essentially creating your market share. Ship a half-baked app and customer loyalty is immediately affected. Ship a polished, seamless, airtight experience and they’re yours to keep.

Whether you sell physical goods or services, online or offline, it helps to know what devices people own. Smartphones and tablets have become de-facto platforms for ad delivery and shopping, and marketers everywhere strive to deliver a compelling viewing experience on these gizmos.

Device ownership heavily determines the way people

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With The Right Collaboration Tools, Office Time Is Still Your Time

Photo by Lukas Blazek on Unsplash

Quick: what are your staffers doing at this very second? If you’re like most organizations, there’s a good chance many of your staffers are attending to personal matters. But who says it’s acceptable just because it happens in other offices too?

According to a recent survey of 2,000 office workers conducted by AtTask and Harris Interactive – experts in management and market research – employees at various firms said they only dedicate 45 percent of their time to getting stuff done. The remainder (55%) of the time gets spent sifting through emails, or in meetings that could easily be replaced by conference calls. Also on the list of common pastime activities was “miscellaneous interruptions.”

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