When you think of brand image, is your focus on external marketing plans like social media campaigns, fonts and logos? While these are crucial to your brand communication strategy, how the business communicates internally is just as important as how it’s presented externally.
In the push for creating a great website, developing a social presence, and providing an overall positive user experience, it’s easy to forget about the foundation of your business: great customer communication. This element is critical to the success of your business like SEO is to the success of your website. Without it, you’ll struggle to bring on customers, retain clients and build a brand that’s known for a great customer experience.
Everyone wants to have a more productive workday every day. To get more done, do it well, and to eventually leave the office feeling accomplished. However, in the busy and hectic modern workplace, that’s often easier said than done.
Productivity is a concept used to describe effectiveness given by the results we get from the amount of work we put into something. Maximum productivity is the inversely proportional relationship between the amount of effort and the quality of the results. So, for optimizing work and ultimately maximizing productivity, we need to get the best results out of minimum effort.
Customers are the lifeblood of any business – and keeping them happy ensures they stay loyal to your company. This is why great customer experience is crucial. In fact, an estimated 52 percent of Americans have switched their allegiance from one brand of retailer, cable provider, bank or other establishment because of poor customer services.
High-quality customer experience must be prioritized to thrive in our consumer-driven world. However, the success of your customer service approach is only as effective as the health of your internal communication.
To connect with customers, particularly online, is a priority for many businesses. Yet, in this day and age, you need to cover all the bases. It’s no longer enough to create an amazing product and offer an impeccable service. In fact, despite smart promotion strategies and heavy-set marketing campaigns, it may still not be enough.
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A happy customer is a returning customer. Brand loyalty is when your users have the opportunity and good reason to choose another brand, and yet they choose to stick with you. Maybe it’s how your brand looks. Maybe it’s how it sounds, tastes, or feels. Whatever it is, something clicked with them and they clicked with you.
If your product sells today, that’s no guarantee it will sell tomorrow, or a year from now. Unless you’re giving away free cash bundles, holding on to a user base is no walk in the park. Some companies use surveys to see how consumers view their brand and how they stack against their competitors, and they adjust their practices based on the feedback. Others prefer to pour all their resources into building trust, quality and value, without asking too much around. But most don’t bother to do any of these things. And that’s no way to obtain loyalty
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Business leaders make investments based on the likelihood that said investment will be returned. Rarely does an executive pour money into a project whose outcome (return on investment) cannot be immediately quantified. Experts say this is a huge mistake on their part.
Customer experience expert Augie Ray talks about the tremendous importance of customer experience and how every company should prioritize this as much as possible. The key question tackled in his lecture: