Planning to sell Unified Communications (UC) to your end users? Don’t expect them to get too excited right away. Moving them from traditional voice systems to the world of IP may be exciting for you, but the basic components of voice gateways, core processing servers, and IP phones do not, in and of themselves, offer value to your employees. So, what’s the key to revving up your employees and ensuring optimal buy-in?
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Driving adoption of anything within an organization is difficult enough, because people tend to resist change. Even more so when it comes to all-new collaboration tools. So how do you ensure their buy-in and ongoing support for the tech? Easy. With some good old fashioned education.
We should know
It’s crucial not to take deployment lightly. We say this from experience. If you hand the management department a flimsy brochure or a demo video that just scratches the surface of the product, it might do more harm than good. Sometimes higher-ups may be even more resilient in the face of change than the workforce on the ground floor. When it comes to communication & collaboration tools, knowing the numerous benefits of each feature in part lets you align those features perfectly with your business.
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When you hear contact center agent, the first thing that pops to mind is an employee confined to a cubicle with a PC and a headset. However, these days, that same job can be practiced out in the open with a cell phone. And starting this year, the practice is gaining some well deserved traction.
It’s not just the contact center staff that needs newer, more versatile tools to get their job done. The same goes for knowledge workers, roaming experts, back-office personnel, part-time or overflow agents, and even account managers. Everyone must collaborate to tackle customer issues, or to take full advantage of opportunities as they arise. However, for customer-facing employees it’s critical to have the flexibility to take calls anywhere, anytime, and on any device.
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Not many companies have full control over the data that flows between their teams and individual team members. I’m not talking about securing it. I’m talking about managing it in a way that it can be searched for, located, and used in seconds – rather than hours.

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This article continues our series dedicated to service providers with the purpose of helping them target various markets and improve the sales process along the way. After discussing the best approach to medical services, we are now focusing on travel agencies and the strategy service providers should use when offering communication services.
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Lately, everybody speaks about how you can increase productivity with better collaboration. Let’s think about how we are used to work together: in-person meetings, one-on-one discussions, phone calls that never end etc. Remember those days when, if you stepped away from your desk phone for just a few minutes, you had every chance to miss a business opportunity, or play phone tag for the remainder of the day?! Well, not anymore.
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Most entrepreneurs will tell you that, while they love what they do, it is not easy to juggle the many responsibilities that come with the territory. If successful, staff will keep growing in numbers, and invoices – both issued and received- will keep piling up. How can the SMB owner make one’s life easier?
New research indicates that a company with 100+ employees stands to reclaim the equivalent of 6,207 eight-hour work days over the course of a year by implementing Unified Communications (UC) solutions. In other words, SMBs are poised to reach significant growth by simply deploying new tech.

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For more than 10 years we have been working with communication service providers around the world and one of the biggest challenges they’ve always reported has been customer churn. Even the best service in the world can’t prevent customers from fleeing if what you’re offering isn’t what they need.

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A whitepaper released by Weber Shandwick this week is a treasure trove of information regarding the social engagement of leaders at the world’s biggest companies, as well as the social trends followed by the most valuable women in business.
Among the numerous interesting data points dished out in the report, Weber outlines nine distinct actions that both new and long-tenure CEOs should consider when socializing online. These social networking tips promise to help bolster their reputation and improve the company’s image. I’ll share them with you in brief, but I encourage everyone to read through the whole “manual” over at webershandwick.com. The first rule in the book?
“I would drape myself in velvet if it were socially acceptable.” This famous line from Seinfled is something many of us relate to. We all have a favorite set of clothes that we love to wear around the house but can’t take outside because of society. But what if you could work in those clothes? You know: carry out the usual office duties, but without actually heading to the office.