Humans are very specific in their needs. The less we have to work for something, the more spoiled we become. However, not all of our seemingly arrogant demands are the product of ignorance. The need for control, for example, has been rooted in our subconscious since the Stone Age.
Liraz Margalit, PhD, is resident psychologist at ClickTale. According to Margalit, our need for control has a subconscious impact on everything we do. And that includes web browsing.
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For more than 10 years we have been working with communication service providers around the world and one of the biggest challenges they’ve always reported has been customer churn. Even the best service in the world can’t prevent customers from fleeing if what you’re offering isn’t what they need.
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It’s a good idea to look at other people’s mistakes every once in a while. As humorist Sam Levenson once said, “You can’t possibly live long enough to make them all yourself.” In business, it’s vital that you avoid practices that have “high-risk” written all over them. But that’s not the only way you can fail as a startup.
We still rely on hospital staff to tell whether a person – who is under medical treatment and cannot communicate – is in pain. But nurses might soon be able to go on a lunch break without worrying that their mystery coma patient will succumb while they’re munching away.
Researchers at UC San Diego have developed a computer vision algorithm that can assess pain levels by analyzing the patient’s facial expressions. It’s not a first, but the results of this new study are far more promising than ever before.
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A whitepaper released by Weber Shandwick this week is a treasure trove of information regarding the social engagement of leaders at the world’s biggest companies, as well as the social trends followed by the most valuable women in business.
Among the numerous interesting data points dished out in the report, Weber outlines nine distinct actions that both new and long-tenure CEOs should consider when socializing online. These social networking tips promise to help bolster their reputation and improve the company’s image. I’ll share them with you in brief, but I encourage everyone to read through the whole “manual” over at webershandwick.com. The first rule in the book?
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Here at 4PSA we love to hear that businesses big and small are embracing the cloud. There’s this general misconception that only the IT department can fully assess its benefits, or the need to make the transition. Today more than ever, black suits are well versed in these matters too, according to new research.
Weber Shandwick is out with the third edition of its audit for the online presence of CEOs from the biggest companies. Socializing Your CEO III: From Marginal to Mainstream offers a great deal of insight into the C-suite and the importance of social networking for aspiring CEOs today.
The PR firm audited a series of sites and platforms to see how CEOs engage socially. Taken as a whole, the study comprises more than four years of research, from 2010 to this day. A “social CEO” will have:
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It’s not exactly how the saying goes, but in the case of Guillaume Rolland’s aromatic alarm clock, “wake up and smell the money” is really quite accurate. This 18-year-old French entrepreneur has come up with an ingenious alarm clock that uses scents instead of ear-ripping beeps and dings to wake people up. The craziest thing about it is that it actually works, according to those who’ve used it.
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MPW stands for a lot of things. Including Melbourne Performance Warehouse or Macintosh Programmer’s Workshop. More recently, however, the acronym took on a different form. Today, MPW often refers to Most Powerful Women in Business. Women executives in general (but not limited to the C-suite).
In a recent blog entry, we touted collaboration as the key to a better world. We based it on the research of one John Velez, Assistant Professor at the College of Media & Communication, who discovered that co-op gaming improves social behavior. But while collaboration betters the world in general, it’s not necessarily the recipe for better marketing.