Posts in Category: industry

Coding Could Become a Requirement for US Students

It’s becoming increasingly important to master a computer, not just the basic stuff, but also the underpinnings: making apps, building a site, or leveraging the cloud in business. Today, software engineering is one of the highest-paid jobs worldwide, and there are plenty of slices to be had from that financial pie still.

Chicago Mayor Rahm Emanuel knows this. He is rooting for computer science and coding classes in school. Not optionally, but mandatory. Specifically, he wants programming to be a graduation prerequisite

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Your Marketing Is In the Hands of Your Customers, Not Your Ad Agency

What is an ad campaign if not a premeditated push meant to woo the public into thinking something good about a particular product or service. Ad campaigns tell you what to think. Truth be told, some of them are impactful or utterly sincere and make perfect sense to exist – such as a nonprofit fighting for equality. But most of them aren’t.

If there’s anything we can learn from the campaigns put forth by NGOs, it’s that advertising – in their case, creating awareness about a cause – is not so much the responsibility of the artists who created the poster or the video, but the responsibility of the follower sharing that content with others in the hope that they will join the crusade

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How to Reinvent Your Company [Infographic]

If your company lacks sustained growth, then it most certainly lacks innovation as well. Maintaining a steady climb requires continual recreation of your company through innovation, according to Prof. Jeff DeGraff.

This infographic created by DeGraff illustrates a “creativization” path that involves setting high quality targets, enlisting deep and diverse domain expertise, taking multiple shots on important goals until you nail them, and experimentation. Creativizing means adding little bits of innovation to ordinary tasks, which translates into a radically different way of running the business

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Everybody Wants Freedom

Photo by Oliur on Unsplash

Thanks to digital, communications have undergone a massive upheaval. For the past few decades we have been using 1s and 0s to conduct any type of conversation. Most people agree that it’s been a life changer.

UK communications regulator Ofcom has commissioned an online survey to investigate how being “connected” at all times has influenced the way we build and maintain relationships using the Internet

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You Won’t Believe How Many Cloud Apps We’ll Have By 2019

Photo by Rami Al-zayat on Unsplash

Software as a Service (SaaS) is a software distribution model where apps are hosted by a vendor or service provider and made available over a network to a range of customers / end users. SaaS is one of the most lucrative cloud businesses today. Right now, the global SaaS market is worth an estimated $49 billion, but in 2018 that valuation will rise by 37% to reach $67 billion, according to research done by International Data Corporation (IDC), Forrester, Gartner, Ovum, and Wikibon.

This is not the first time we’ve heard good news for the cloud industry looking ahead at a five-year roadmap. Just last week

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How to Rate Your Company’s Digital IQ

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Once upon a time you could start a business with your bare hands and rely solely on manpower to grow. Not anymore. Virtually every business today relies (more or less) on technology to stay relevant, increase awareness of its brand and sell, sell, sell.

In its 2015 Global Digital IQ Survey, consultancy firm PWC draws attention to what can be considered the 10 technological commandments for business – 10 attributes that fuel the digital growth engine of an organization

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Hexa Research: Unified Communications Will Be a $75B Market by 2020

Photo by Sharon McCutcheon on Unsplash

The Unified Communications industry is usually seen as forever waiting on the launchpad, but if recent studies are any indication, UC vendors and service providers alike stand to rake in billions in the coming years.

Hexa Research offers custom research and consulting services to an array of industries, including the communications sector. The company has conducted a study to re-assess the state of Unified Communications and found that things are looking good for players in this market. In fact, “good” is an understatement.

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Communications Market Report Names the U.K. a ‘Smartphone Society’

Photo by Charl van Rooy on Unsplash

All the big research firms are focused on the United States most of the time, and for good reason too: it’s where all the technological action is. But Europe and the United Kingdom in particular are not to be overlooked. Especially when it comes to the communications industry.

Ofcom, a communications watchdog in the UK, recently published a report showing a considerable uptick in mobility. Nothing you wouldn’t expect, but the growth has been so massive in the UK that Ofcom calls the nation a “smartphone society.”

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The Cloud Becomes the Go-To Platform for Growth

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The ‘cloud-first’ strategy doesn’t work everywhere and for everyone, but where it does, it works wonders. Recent studies have found that cloud-centric strategies (SaaS, IaaS, and PaaS) are paying off big time for those with vision. So much so that organizations are now using the cloud as a strategic platform for expanding sales channels and growing customer demand.

Ten years ago you could count the available cloud applications on the fingers of one hand. Today, they are everywhere. CIOs and CTOs in 2015 are as much geeks as they are businessmen – because cloud investing has become a lucrative business in and of itself.

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Companies Today Prefer to Outsource Communication and Collaboration

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If there’s one thing you want to hear in business, it’s a good forecast. Today, we have one such forecast to share with everyone doing business in the Unified Communications market. Grand View Research estimates that the UC segment will be a $75 billion market by 2020. A report released by the company this month takes a deeper look at the products and their application in key areas around the globe.

Grand View Research has no doubt that the global Unified Communications market is ballooning and explains why this is happening. First on the list of reasons is BYOD (bring your own device), a phenomenon that requires little explanation. Second is the emergence of Unified Communications as a Service (UCaaS). The research found that more and more companies

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