The Internet went up in flames a few hours ago when Google announced a major shift in its organizational structure: the creation of a parent company called ‘Alphabet’ with the purpose of better managing the many branches spawned by Google in various fields (like the driverless car project). Alphabet will have one CEO and one President, while the subsidiaries (Google among them) will each have their own CEOs.
Co-founder Larry Page wrote in a blog post on Monday that Alphabet is merely an effort to make Google and all the projects that emerged from it over the years “cleaner and more accountable.” Parent company Alphabet will not be a consumer brand, Page said. In fact, the purpose of creating it was to allow each separate company to evolve individually and pursue its own branding. So, let’s answer some of the most pressing questions regarding Google’s surprising decision.