Success in business depends as much on innovation as it does on adaptability, strategy, marketing, and of course solid investments. The evidence in favor of digital investments as a key driver is overwhelming. In the not too distant future, a company’s communication and collaboration efforts will be inherently reliant on cloud technology. And the reason is simple: everybody’s doing it, and he who doesn’t falls behind in reach, discoverability, customer satisfaction and many other areas that make or break a business.
Fierce competition, but also the always-on nature of cloud solutions, forcefully dictate the need to incorporate technology as a business strategy. Research conducted by IDG Enterprise gives us a bird’s eye view of the direction of spending, areas of investment and drivers, with a focus on the communication tools employed (or soon-to-be-employed) at large companies