Quote of the Day by Einstein

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We can all accept to some degree that, sometimes, we’re just plain stupid. For example, being told that the soup is hot and still taking a spoon-full without a single blow before completely neutralizing our taste buds. Or t parking in the handicapped spot just because it was closer, not necessarily the only vacant space.

Stupidity is something that characterizes us at least once in our lifetime. But insanity is no laughing matter. Yet somehow, stupidity and insanity often cross paths. Or at least Albert Einstein thought they did. He once famously said:

Insanity: doing the same thing over and over again and expecting different results.

—Albert Einstein

This is both funny and sad if you think about it. Funny, because we’ve all been overly persistent with something that didn’t work at least once in our lives. Sad, because it’s true. You have to be a special kind of stupid to persist in repeating a process that always ends in failure, without tweaking anything between experiments. But craziness is a relative thing, much like Einstein’s entire work. So if you feel the quip describes you, don’t sweat it – we’ve all be there, some more than once.

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Fog Computing – The Cloud’s Final Stop

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The term “cloud computing” was (supposedly) first used to describe the appearance of networked-servers on schematics. These diagrams used circles to represent the outline of a server (essentially the server’s reach within a network). When overlapped, the circles came together to form the appearance of a cloud. But clouds don’t have a perfectly defined edge, just like in reality.

In the same way that cloud computing has abstracted resources like compute, storage and bandwidth, fog computing has become the go-to name to describe the

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Find Out Which Platforms Sell Your Product

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Our experience with code has taught us that platform optimization plays a crucial role in grabbing and retaining a customer base – essentially creating your market share. Ship a half-baked app and customer loyalty is immediately affected. Ship a polished, seamless, airtight experience and they’re yours to keep.

Whether you sell physical goods or services, online or offline, it helps to know what devices people own. Smartphones and tablets have become de-facto platforms for ad delivery and shopping, and marketers everywhere strive to deliver a compelling viewing experience on these gizmos.

Device ownership heavily determines the way people

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Brands That Do Good Do Well

Ten years ago, only a handful of brands had sustainability on their agendas. Today, it’s something of a requirement. Technological advancement comes with a price: responsibility. And thanks to the Internet, most of the world’s population is on the same page regarding the dangers faced by our planet, and indeed humanity itself.

Nielsen has discovered that Generation X and Generation Z – which makes up most of today’s consumer base – is willing to pay extra for products and services that come from brands who are committed to positive social and environmental impact. More than 70% of both cohorts, to be precise. Brands that establish a reputation in this area have an immense opportunity to

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Cloudify Your Business

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It’s been years since the Cloud has demonstrated its might, yet there are still concerns related to performance, integration, compatibility, etc. that haunt decision makers. We’re here to prove them wrong.

Haunt is a good word because businesses who are still on the fence are losing money every second at the hand of their cloud-loving competitors. The reality is that cloud technology is no longer expensive, nor unsafe, and there’s always the option to

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Female Entrepreneurs – Leaders Born from “Disobedience”

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You might have heard us say this before, but here at 4PSA many of our software engineers are girls – more than what you’d find in a traditional tech company. And we wouldn’t have it any other way. We’re ‘naughty’ like that 😀

As it turns out, there are quite a few benefits to “a little bit of naughtiness or disobedience,” as highlighted by Lauren Knight, author of a column on parenting in the Washington Post. Disobedient children are entrepreneurial spirits that end up earning more as adults, research shows.

Truth be told, the signs have always been there. Only by challenging the status quo do we think outside the box, and it takes wits to defy authority as a child. Disobedient children are good candidates for

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The Effects of Turnover Go Far Beyond HR Expenses

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Most business owners are careful not to overspend by hiring people with only a decent skill-set in hopes of training them to become experts in the long run. But if the U.S. is any indication, this approach couldn’t be more wrong.

When making career moves, Americans don’t look inside their organization for an opportunity two switch lanes. Instead, they look into the offerings of other companies. 93% of U.S. adults report leaving their employer to

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5 Truths About Innovation That Most of Us Get Wrong [Infographic]

Innovation and disruption are hotly debated topics. Many claim to know the secret formula, but few actually deliver. There are standard practices that put you on the right path – like promoting a relaxed environment and fostering communication – but setting in place more specific processes will cause your mileage to vary.

However, innovation experts have nailed at least five truths about innovation that most of us get wrong, but at the same time they are supposedly easy to get right. This infographic won’t be enough to do the trick, but as said a few lines earlier, it’s general rules like these that put business leaders on the right path, while the rest gets figured out on the go. I won’t spoil your fun by repeating what the infographic conveys, but I would like to steal you one more minute to discuss

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The Smartest Investments in 2016 Will Be in Disruptive Tech

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The fourth annual Global Technology Innovation Survey by KPMG predicts a number of technologies that will enable the next revolution in the consumer world. These include including cloud computing (SaaS, PaaS, IaaS), mobility, the Internet of Things (IoT), data & analytics, biotech, 3D printing, cyber security, artificial intelligence/cognitive computing, and digital currency platforms.

Different countries are banking on different things. Everyone agrees that the Cloud is going places, and the easiest to convince is China. Because of their faith in cloud computing, the Chinese are also vying with great enthusiasm for Artificial Intelligence (AI). But this is more common sense than it is insight.

Cloud, IoT, and Data (in short, Cloud)

A more important takeaway from the lofty report is the part about

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Jobs Involving Communication Hardest to Replace by Machines

Want to stay relevant as machines gradually take over the world? Pick a job that can’t be automated. The work done by humans is getting systematically replaced by devices as time progresses and technology makes new leaps forward. It’s a fact of life that our society is all too familiar with. But there are still plenty of tasks that will be hard to replace by gadgets.

The jobs that machines fumble over are incidentally the same jobs that make life exciting. Choreographers, fire fighters, chiropractors, art directors, coaches, and many others can breathe a sigh of relief knowing that robots won’t render them irrelevant any time soon

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