Posts in Category: industry

Companies with Digital Growth Strategies Make All the Money [Study]

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New research reveals that companies with a digital transformation plan set in place are the ones raking in the most cash annually, compared to regular organizations that use traditional tools and methods to do business. It’s not the first time a market study reveals this, but then why isn’t everyone doing it? Simple: because it takes technology-literate executives to drive these initiatives. And they don’t grow on trees.

The study, conducted by Freefrom Dynamics, has produced a measurement tool capable of assessing the digital effectiveness of companies worldwide, showing the impact that digital investments have on a company’s bottom line. The Digital Effectiveness Index (DEI) reveals that the companies achieving high returns from digital investments drive the most market disruption, securing them as “digital distruptors” in the study

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IoT – How The World Will React to the Sensors of Tomorrow

“In the next century, planet earth will don an electronic skin. It will use the Internet as a scaffold to support and transmit its sensations.” – Neil Gross 1999

Did you know that society undergoes a “privacy panic cycle” every time new technologies come out? It’s true. The Information Technology & Innovation Foundation (ITIF) has documented this well. The non-partisan think tank has put together a diagram that shows exactly how the process takes place, and if research by Deloitte is any indication, we’re in for a new wave of panic. A tsunami even

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Celebrating Ada Lovelace – The First Computer Programmer in History

Photo by martaposemuckel on Pixabay

Google isn’t featuring a doodle today and, by all means, it should. In 2009, as a response to the lack of women on stage at tech conferences, former Executive Director of the Open Rights Group, Suw Charman-Anderson decided to make October 13 “Ada Lovelace Day,” in an effort to increase the profile of women in STEM (Science, Technology, Engineering and Math education). Ada, who lived in the 1800s, is often regarded as the first computer programmer

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Chasing Digital Value – Most Companies Want Returns, Not Disruption

Photo by Laura Ockel on Unsplash

According to the PWC 2015 Global Digital IQ Survey, “digital” is creating significant disruption inside organizations everywhere, but not so much on the outside. Few companies are looking at tech investments with the same eyes, but those who see disruption power in digital have been attributed a “Digital IQ” that surpasses that of ordinary companies.

If technology does one thing right, it’s disruption. New technology means new capabilities, new inroads, new ways to reach the market or answer customer needs, faster ways to reach the market and customer needs, and so on, and so forth

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Coding Could Become a Requirement for US Students

It’s becoming increasingly important to master a computer, not just the basic stuff, but also the underpinnings: making apps, building a site, or leveraging the cloud in business. Today, software engineering is one of the highest-paid jobs worldwide, and there are plenty of slices to be had from that financial pie still.

Chicago Mayor Rahm Emanuel knows this. He is rooting for computer science and coding classes in school. Not optionally, but mandatory. Specifically, he wants programming to be a graduation prerequisite

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Your Marketing Is In the Hands of Your Customers, Not Your Ad Agency

What is an ad campaign if not a premeditated push meant to woo the public into thinking something good about a particular product or service. Ad campaigns tell you what to think. Truth be told, some of them are impactful or utterly sincere and make perfect sense to exist – such as a nonprofit fighting for equality. But most of them aren’t.

If there’s anything we can learn from the campaigns put forth by NGOs, it’s that advertising – in their case, creating awareness about a cause – is not so much the responsibility of the artists who created the poster or the video, but the responsibility of the follower sharing that content with others in the hope that they will join the crusade

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How to Reinvent Your Company [Infographic]

If your company lacks sustained growth, then it most certainly lacks innovation as well. Maintaining a steady climb requires continual recreation of your company through innovation, according to Prof. Jeff DeGraff.

This infographic created by DeGraff illustrates a “creativization” path that involves setting high quality targets, enlisting deep and diverse domain expertise, taking multiple shots on important goals until you nail them, and experimentation. Creativizing means adding little bits of innovation to ordinary tasks, which translates into a radically different way of running the business

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Everybody Wants Freedom

Photo by Oliur on Unsplash

Thanks to digital, communications have undergone a massive upheaval. For the past few decades we have been using 1s and 0s to conduct any type of conversation. Most people agree that it’s been a life changer.

UK communications regulator Ofcom has commissioned an online survey to investigate how being “connected” at all times has influenced the way we build and maintain relationships using the Internet

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You Won’t Believe How Many Cloud Apps We’ll Have By 2019

Photo by Rami Al-zayat on Unsplash

Software as a Service (SaaS) is a software distribution model where apps are hosted by a vendor or service provider and made available over a network to a range of customers / end users. SaaS is one of the most lucrative cloud businesses today. Right now, the global SaaS market is worth an estimated $49 billion, but in 2018 that valuation will rise by 37% to reach $67 billion, according to research done by International Data Corporation (IDC), Forrester, Gartner, Ovum, and Wikibon.

This is not the first time we’ve heard good news for the cloud industry looking ahead at a five-year roadmap. Just last week

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How to Rate Your Company’s Digital IQ

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Once upon a time you could start a business with your bare hands and rely solely on manpower to grow. Not anymore. Virtually every business today relies (more or less) on technology to stay relevant, increase awareness of its brand and sell, sell, sell.

In its 2015 Global Digital IQ Survey, consultancy firm PWC draws attention to what can be considered the 10 technological commandments for business – 10 attributes that fuel the digital growth engine of an organization

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