Hybrid and remote work are no longer rare perks, they’ve become widespread, with many American office workers expecting this flexibility. To keep up, businesses turn to their communication service providers to help close the gaps between on-site and remote collaboration.
By offering solutions that simplify communication, integrate seamlessly with daily workflows, and ensure reliability, service providers can help businesses overcome the challenges of hybrid teamwork. This not only strengthens customer relationships but also positions the provider as a trusted partner in enabling modern, flexible work environments.
Short guide on fostering hybrid teamwork
According to a report (Gartner, 2022), 51 percent of knowledge workers follow a hybrid schedule, while 20 percent work fully remote. On a global scale, 39 percent of employees are hybrid.
In practice, this means most of your clients already operate with hybrid policies. As a vendor, it’s essential to align with their reality. Help them stay competitive, and they’ll better recognize the value you provide.
This guide offers practical steps to support your clients in building effective hybrid teamwork environments that strengthen communication and collaboration.
Understand the challenges your customers face
One of the most effective ways to connect with customers is to proactively address their concerns and present solutions, even before they raise them. A Gallup 2022 report highlights several common challenges in hybrid work environments:
- Employees have less access to work resources and equipment.
- They feel less connected to the organization’s culture.
- There is less team collaboration.
- Working relationships with coworkers are strained.
- It is harder to coordinate schedules, tasks, and timelines.
Think about how your communication solutions can directly respond to these issues. Use case studies and real-world examples showing how teams have improved collaboration or coordination with your tools. Next, incorporate them into sales conversations as you learn more about each prospect’s needs.
Recommend running a technology audit
When offices closed during the pandemic five years ago, employees naturally relied on whatever technology they had at home. Surprisingly, many are still working this way today. A survey by SHRM (Society for Human Resources Management, 2021) found that 51 percent of workers spent between $100 and $499 on office equipment or furniture. Furthermore, 61 percent of them paid for these costs out of pocket.
For every employee willing to invest in their own setup, others continue to struggle without proper tools. Additionally, may even leave for companies that cover these expenses.
Encourage your clients to run an annual remote work technology audit. They should make sure every team member has the resources, tools, and systems needed to work efficiently. This review should also account for employee turnover.
Some clients may also want to offer stipends to help team members equip themselves. With the right technology, employees can perform at their best. And you can be the provider of many of those essential tools.
Focus on foundational infrastructure
Companies often add new apps or software systems to address collaboration and communication challenges. Over time, this results in an overloaded tech stack and rising costs. The SaaS Management Index (Zylo, 2025) reports that the average company now uses 275 apps and spends about $4,830 per employee annually on tools alone. Even more concerning, spending is increasing faster than portfolio growth.
This creates challenges for everyone, from IT teams to everyday employees. Rather than adding complexity, organizations should strengthen their core services. The right tools can either integrate seamlessly with the apps teams already use or replace multiple apps with a single solution.
A reliable communications system like Hubgets enables companies to manage calls and collaboration throughout the day, no matter how team members choose to work together.
Encourage employees to focus on communication
Hybrid work environments can sometimes create communication gaps. In-person participants may feel like they’re shouting into a conference line. Remote colleagues miss out on body language cues and informal interactions.
If your clients face these challenges, recommend turning any meeting with at least one remote participant into a conference. This levels the playing field for everyone and can even save time for in-person staff, who no longer need to move to a dedicated meeting room. A simple adjustment that benefits all.
Help your customers prepare for the long term
Many hybrid policies were developed as temporary solutions because of the pandemic. These policies might be outdated, only feasible or effective in the short run.
As you talk to your clients, help them plan for the long-term by implementing your products and expertise.
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