Today’s businesses increasingly rely on digital communication. Externally, search engines recommend that your website loads in less than half a second or customers could get impatient and bounce. Internally, 70 percent of email users in one study responded within 6 seconds of reading a message and 85 percent responded within 2 minutes. You don’t have time for your business to slow to a crawl because of a clogged server or due to poor DNS management.
The Domain Name System (DNS) translates easily to remember domain names (like 4PSA.com) to machine-readable IP address (for example 172.67.25.173). This is the reason you can have catchy domain names for your website instead of expecting your customers to remember a complex series of numbers or letters. Having a good DNS management is crucial for your bottom line. Let’s find out in this article why and how a cloud based DNS service can help your business.
When users try to access your website, they submit a URL and are sent to a specific IP address. Your visitors care that the page loads quickly and accurately. Yet, they are not really interested about what servers are used or where these are located. However, on the back-end, companies work to create better front-end customer experience by improving server location and traffic. And one way to do this is with a round-robin DNS (domain name system).
The domain name system (DNS) was created to help users access websites. Instead of remembering every IP address for each website you want to visit, the average web user only needs to recall the domain name. It’s easier to remember Amazon.com instead of a string of numbers.
Recently, our Infrastructure team received a task that involved restricting access to a service only from certain countries. To make things even harder, this had to be done on Cisco IOS devices with relatively low performance. We will review in this article how we were able to solve this.