Researching your target audience is one of the most important aspects of both sales and marketing. SaaS companies will develop in-depth profiles of their target audiences and spend hours researching their clients. This is called customer research.
Posts Tagged Under: smbs
It all started more than 10 years ago. In 2006, VoipNow Platform had just landed on the Unified Communications market. Dutch cloud communication service provider Belcentrale was a new telephony operator from Rotterdam, the Netherlands.
What seemed to be a simple crush grew into a long-term relationship built on respect, professionalism, and mutual trust. This article describes how this partnership unfolded across a decade, in the hope that you will put these insights to good use in your business.
Photo by David Pisnoy on Unsplash
For more than 10 years we have been working with communication service providers around the world and one of the biggest challenges they’ve always reported has been customer churn. Even the best service in the world can’t prevent customers from fleeing if what you’re offering isn’t what they need.
A fast-growing business may be synonymous with success, but not necessarily with smooth sailing too. A business doesn’t just manage itself, and even when there’s high demand for your product, you can fall short in aspects that actually sell it. Like your phone system.
Ask yourself this: if you had to add an extra phone line right now, how much time and effort would it take? How about handling your calls when you step out for coffee, or tracking KPIs? If your organization depends on picking up the phone in a timely fashion, you might want to look into a cloud-based phone system.
As Americans join their families around Thanksgiving tables this year, many will reflect on their gratitude for family, friends, good health, and their jobs. Back at the office on Cyber Monday, SMB decision makers that worked to deploy a company-wide Unified Communications (UC) solution in 2014 are counting their blessings, too 🙂