Posts Tagged Under: smb

Give Your SMB Customers a Call Center and They’ll Bring More Business

Customer service isn’t just a helpful feature for a business to have, it’s essential to grow and maintain profitability. According to this survey, 54 percent of consumers make buying decisions based on experience. Furthermore, 68 percent will pay more to shop at a company with good customer care. So this is just as important to small businesses as to large enterprises. However, many customer service tools are marketed to large companies only. It’s time to change that! Let’s start with the call center.

Give Your SMB Customers a Call Center and They'll Bring More Business

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Fear Is The #1 Obstacle In Deploying UC&C

Photo by mwangi gatheca on Unsplash

Unified Communications & Collaboration (UC&C) as a technology has unquestionable perks for productivity. In some cases, a good UC&C implementation leads to new revenue streams, a goal that sits high on every CEO’s agenda, yet many are reluctant to take the plunge. The reason itself is surprising.

Business leaders are regarded as anything but fearsome, but when it comes to investing in new technologies, many executives start to get cold feet. In a whitepaper titled Build a Better Business Case for UC, research firm Forrester offers a list of fears reported by the C-suite at 133 enterprises across the US and Europe regarding implementing UC services. Here it is below (complete with our own observations):

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How to Win SMBs Over to Cloud Communications

A recent IDC article stated that “There’s a $100B cloud in our future.” On paper, this looks like a huge opportunity and it’s backed up by big trends such as the distributed enterprise, the proliferation of devices needing to access enterprise networks, IT assets being managed remotely and big data and apps to mention just a few. While these opportunities are obviously real, when service providers try to sell to SMBs, the situation is not that clear-cut.

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