Posts Tagged Under: service

How Services (Not Apps) Make the World Go Round

Photo by Samuel Zeller on Unsplash

The amount of time spent on mobile apps has increased by 21% from 2014 to 2015, with the mobile app market being worth an estimated $58 billion. That amount will rise to $77 billion by 2017, according to research conducted this year. But it’s not the mobile apps themselves that generate all this money – it’s the services behind them.

At the dawn of the app store gold rush – as the media affectionately calls it – apps were low in numbers and simplistic: reminders, photography, note taking, doodling apps, match-three games etc. As time progressed, not only were there more apps to be found, but their complexity grew as well, and so did the hardware they ran on. Their numbers grew from mere thousands to billions, as more developers started leveraging newer, more advanced technology, but also another game changer

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5 Tips to Make Your Customers Love You

Photo by rawpixel on Unsplash

A happy customer is a returning customer. Brand loyalty is when your users have the opportunity and good reason to choose another brand, and yet they choose to stick with you. Maybe it’s how your brand looks. Maybe it’s how it sounds, tastes, or feels. Whatever it is, something clicked with them and they clicked with you.

If your product sells today, that’s no guarantee it will sell tomorrow, or a year from now. Unless you’re giving away free cash bundles, holding on to a user base is no walk in the park. Some companies use surveys to see how consumers view their brand and how they stack against their competitors, and they adjust their practices based on the feedback. Others prefer to pour all their resources into building trust, quality and value, without asking too much around. But most don’t bother to do any of these things. And that’s no way to obtain loyalty

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