It’s no longer a secret that effective communication is crucial for businesses to thrive. One of the most critical channels of communication is the humble phone call. Despite the rise of digital communication platforms, phone calls remain a vital means of connecting with customers, resolving issues, and building relationships. However, the quality of these calls can make or break a customer’s experience. In this article, we’ll delve into the world of phone call quality, exploring its importance, factors that affect it, and strategies for improvement.