Posts Tagged Under: market research

IDC: Every Company on Earth Will Be a “Software Company”

Photo by Dlanor S on Unsplash

Soon, the most precious resource of any business will not be physical, but informational. Today, only 1% of developers are focused on implementing cognitive systems to provide assistance in dealing with data. By 2018, that number will rise to 50%. In a few more years, every organization will essentially be a software company, IDC predicts.

This forecast from the fine gents at International Data Corporation (IDC) comes with the addendum that business is becoming more and more about arming yourself to the teeth with technical prowess, or else. Here are the most important predictions from IDC’s November 4 market intelligence briefing

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Nielsen: Innovation Has Nothing to Do With Genius

Does your “innovative” product offer consumers something that performs tasks where all currently available solutions are lackluster, or nonexistent altogether? According to information and measurement company Nielsen, this is the right question to ask when discussing innovation, and its very foundations – “when consumers discover these products, they pull them into their lives again and again.”

Nielsen’s latest Breakthrough Innovation Report focuses on China, where 15 products (out of 24,654) are said to meet the requirements to earn the title of Breakthrough Product. Examples include the

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“X” Marks The Spot

Photo by David Paschke on Unsplash

Market researchers everywhere are sounding the horn that Millennials are quickly becoming the dominant figure in the workforce, dispensing their invaluable advice on how to cope with the situation left and right. However, the world is in no danger of ending just because Generation Y is growing up. Gen Xers are alive and kicking, and spending more than ever.

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