The bigger the company, the more important it becomes to maintain a good image in the eyes of the public. But sometimes even the best trained PR staff can slip up. Especially when time is of the essence.
Picture this. You’re the chief operating officer at a big drug company, and you’ve just put the finishing touches on a new label. Within hours of giving the green light, production lines nationwide are already firing on all cylinders. But there’s a problem. The boxes are being stamped with stickers featuring the wrong drug.