Strategy, not technology, is the key driver to success in the digital arms race that we keep hearing about recently. Some studies suggest that having a technological arsenal is enough to keep you afloat, but research conducted by MITSloan in collaboration with Deloitte paints a slightly different picture about the business world today.
Everyone agrees that being conservative isn’t exactly the best way to do business. But at the same time, neither is lavishing millions on bleeding-edge tech acquired purely in the hope that it will give your competitors the chills. The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte reveals that strategizing your digital investments is more important than the digital investments themselves. And here’s why