People who camp regularly know that keeping food and drinks cold is as easy as improvising a cellar fridge by digging a hole in the ground. The deeper you go, the cooler it gets. But if you need to store half a ton of groceries without them touching soil and vermin, Dutch company Weltevree promises to offer the ideal solution.
I’m not even going to ask why you need to store this much food underground. But if you’re the eco type and grow everything you eat, then the Groundfridge by Floris Schoonderbeek is undoubtedly for you.
From Holland with love
Co-founded in 2007 by designers Floris Schoonderbeek and Dick van Hoff, Weltevree is bent on contributing to a sustainable future “by providing products and services that enrich your environment.”
Their latest hit is the Groundfridge, a modern approach to the traditional root cellar that grandma and grandpa used to have. According to its makers, “It meets the requirements of people with their own vegetable garden, who choose to live in a modern and self-sustaining way.” We’re big on that at 4PSA, so we couldn’t wait to share this contraption with you.
It keeps everything at a cool 10°C (50°F) and can store the hardvest of a 250 square-meter garden. The storage capacity is 3,000 liters. The makers say that’s the equivalent of 20 refrigerators.
I will say that if the Groundfridge doesn’t have identical locks on both sides, I’d hate to be pranked while fetching the beers. The estimated price is $16,000 and Weltevree plans to make it available this summer. Hopefully before scorching July. Check out the gallery above to get a better idea of how the Groundfridge works.
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