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If there’s one thing you want to hear in business, it’s a good forecast. Today, we have one such forecast to share with everyone doing business in the Unified Communications market. Grand View Research estimates that the UC segment will be a $75 billion market by 2020. A report released by the company this month takes a deeper look at the products and their application in key areas around the globe.

Grand View Research has no doubt that the global Unified Communications market is ballooning and explains why this is happening. First on the list of reasons is BYOD (bring your own device), a phenomenon that requires little explanation. Second is the emergence of Unified Communications as a Service (UCaaS). The research found that more and more companies prefer to outsource their communication channels and collaboration applications, rather than invest in maintaining an on-premise infrastructure.

Communication and collaboration as-a-Service

UCaaS includes everything from video conferencing and telephony to enterprise messaging and online meetings, providing high availability and scalability, which allows the business to stay flexible and adapt to changing trends.

Grand View warns that UC poses high initial investment, but this is not the case with all vendors. For example, here at 4PSA we believe that putting the solution in the hands of the user is much more important than getting rich overnight. Because VoipNow works with existing phone systems, it eliminates the need for any upfront investments. We offer VoipNow with a pay-as-you-grow licensing model, which enables you to spend as little or as much as you’d like, depending on your needs. We are also big BYOD supporters with our handy VoipNow Mobile app for iOS.

A big boys market

In 2013, enterprises accounted for over 50% of the Unified Communications market, mainly due to the increasing adoption of IT in business processes. Enterprises are also big fans of presence, mobility and collaboration apps, because they’ve discovered that UCaaS enables better connections between employees, more operational agility, and better customer engagement.

North America accounted for over 35% of the global UC demand in 2013, and that figure is likely larger today. China and India are also heavy users thanks to a well developed infrastructure and wide adoption of advanced tech. However, Asia also has stringent regulations, so UC is still slow to climb the telecommunications ranks in such countries as India, Indonesia, China, and Vietnam.

More info available in the full report: Unified Communications Market Analysis By Product (On Premise, Cloud-Based/Hosted), By Application (Education, Enterprises, Government, Healthcare) And Segment Forecasts To 2020.