For the past couple of weeks, we have been rolling out our new logo and brand visuals. Let’s face it, everybody needs to update their online presence once in a while, but changing the logo and brand visuals is a different story.
Why We Did It?
We liked our old logo because it was ours, but we were aware that it was not telling much about us. That’s why we decided to change it, for the first time in history. Many people in our team were highly attached to the old logo, so this proved to be a difficult process. We held internal brainstorming sessions, brand key workshops, and we tried using specialists outside the company.
In the end, we created the new logo internally, using an iterative process. This worked better than using external talent because no one was able to understand better than us the mechanisms that made us build our products this way, or fully grasp the emotions that change 4PSA every day.
It’s all about the people and the story behind them.