When we set out to develop Hubgets, we started with the customer’s problem – fragmented collaboration – then we began building. Creating a top-notch product for a non-existing market gets you nowhere. You want to analyze the problem first, then find the solution.

This mindset isn’t typical in business, believe it or not. Many companies create products with their fingers crossed behind their backs hoping someone will buy them. We don’t think that’s the right way to go. That’s why we designed Hubgets to look and feel a lot like a social networking platform – one that people would know how to pick up and use at first glance, creating a lean learning path for everyone looking to boost their collaborative efforts, internally and externally.