Photo by Paweł Czerwiński on Unsplash

The Unified Communications (UC) market is chock full of media meant to promote the use of technology for communication and collaboration. Overall, that’s a good thing. But the nature of the materials is often abstract, trading the human element for the tech jargon.

In reality, technology only assists the transmission of information, which can actually detrimental to communications in the absence of basic skills, such as friendliness, feedback, or eye contact (in the case of video calling). Below, we bust three myths about “good communication” that get tossed around in marketing materials, including counter-marketing ones