Photo by Luis Villasmil on Unsplash
Wouldn’t it be great to know exactly where to look to grow your business – without having to hire someone for the job? Two technology giants that you’ve surely heard of are on the case, and they’ve forged partnership to deliver just that: an unprecedented analytics tool that looks at online social behavior and tells you how to adjust your operations.
Take a look around you the next time you’re sitting in a café. Chances are nearly everyone you see will be glued to an Internet-connected device of some sort that is producing heaps of data – be it through emails, phone calls, social media or Unified Communications (UC) applications. Ever thought about the role that such an amount of personal information can play in the business world? It’s quite huge.