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During a special showcase months in the making Apple today finally unveiled what promises to be best smartwatch introduced to the market. Besides the wearable, CEO Tim Cook also lifted the cloth off a stunning new MacBook, and ResearchKit – a way for everyone to contribute to treating common diseases.
A recent IDC article stated that “There’s a $100B cloud in our future.” On paper, this looks like a huge opportunity and it’s backed up by big trends such as the distributed enterprise, the proliferation of devices needing to access enterprise networks, IT assets being managed remotely and big data and apps to mention just a few. While these opportunities are obviously real, when service providers try to sell to SMBs, the situation is not that clear-cut.