Posts Tagged Under: social networking

How Often Do You Pull Out Your “Digital Cigarette?”

Contextual analytics is a useful tool for assessing effectiveness of your advertising efforts. Knowing when and where your customers are likely to view your ads can make or break your campaign, so it’s important to check the trends every now and then.

People are social creatures. They like to get together and chat when they finish work or during weekends, be it at home, in another person’s home, in bars and restaurants, clubs, art galleries, etc. But people also do a lot of their communication and socializing on their smartphones. In fact, the smartphone has become every marketer’s best bet in terms of platform

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Does Mobility Make Us Narcissistic?

Photo by Rebecca Harris on Unsplash

What was the last tweet you sent out and what device did you compose it on? A recent study by Goldsmiths University of London has uncovered some interesting facts about our tweeting habits, including the fact that we are considerably more self-centered when tweeting from our phones.

The research paper, published in the Journal of Communication, reveals that tweets fired off from a phone are 25% more negative than the ones sent out from a computer. The explanation is as simple as you’d expect

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Sharing The Moment – How Smartphones Changed The Way We Watch Sports

Photo by Jannes Glas on Unsplash

Not too long ago we used to pull out our phones just to call a friend, or read a text. Today, we use our mobile phones for just about anything. Chief among these activities is social interaction. During sporting events, this urge to relate to others hits a fever pitch, thanks to platforms like Twitter, Facebook, and Instagram.

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Don’t Tweet & Run – 9 Tips for Social Networking At A C-Suite Level

Photo by freestocks.org on Unsplash

A whitepaper released by Weber Shandwick this week is a treasure trove of information regarding the social engagement of leaders at the world’s biggest companies, as well as the social trends followed by the most valuable women in business.

Among the numerous interesting data points dished out in the report, Weber outlines nine distinct actions that both new and long-tenure CEOs should consider when socializing online. These social networking tips promise to help bolster their reputation and improve the company’s image. I’ll share them with you in brief, but I encourage everyone to read through the whole “manual” over at webershandwick.com. The first rule in the book?

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Facebook Gives a Blow to Referral-Dependent Businesses

Facebook has announced new changes to the way it maintains your news feed. If you’re a regular folk with a moderate social activity online, the changes are for the best. If you’re a business that heavily relies on referral traffic, buckle up.

The announcement says the changes are meant to better display the content that matters to you. The changes were necessary because people keep posting more and more stuff, and as this content expands, its reach gobbles up under its own heft.

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